Magazine

Download the DMEXCO floor plan for 2019 now. Avenga provides you with the current DMEXCO hall plan as JPG as well as PDF.

DMEXCO in Cologne takes place every year in September. DMEXCO stands for “Digital Marketing Exposition & Conference”. With around 1,000 exhibitors, 550 speakers and over 40,000 visitors, it is one of the largest digital trade fairs worldwide. In this article you will find all important information about DMEXCO.

Many insurance companies offer their customers bundled products. This has advantages for both sides – however, insurers often find it difficult initially to break down their services for digital sales into individual modules. Sascha Langfus on customers, bundled products, and the pitfalls of technology.

Qualified software tests are more important nowadays than ever before. However, no longer at the end of the development phase, but continuously as agile testing throughout the project. Test automation can also support extensive end-2-end tests.

A current study by the German digital association Bitkom shows that one in two has already taken out a digital insurance. Customers are more than willing to expand digital direct sales of insurance products – this is especially true for the younger target group. We show you how to utilize the enormous potential in digital insurance marketing and sales.

Frontend technology is developing rapidly. Roland Guelle, VP Technology of Avenga, presents seven trends that are important today and in the future.

The basis for any successful sales is a good relationship with the customer. Every patient wants to be cared for individually – the digital world offers many possibilities for this. And manufacturers can thus better support decision and purchasing processes.

Pattern libraries seem to be the problem solver for complex web projects. But what exactly are “patterns” and what are the concrete benefits of using such “pattern libraries”? Avenga CEO, Jan Webering, presents the most important points from his guest article for t3n magazine.