How supply chain visibility impacts a business’ operations and lucrativeness

How supply chain
visibility impacts
a business'
and lucrativeness

Supply chain visibility

Mastering supply chain visibility: a comprehensive guide to optimizing business operations and boosting profitability.

With continuously rising competition in the business landscape, mastering the intricacies of supply chain management can be a game-changer. According to Oracle, only 6% of companies report complete supply chain visibility, while 69% of companies do not have any supply chain visibility at all. Naturally, the businesses with high visibility are reaping the benefits of lower costs and higher efficiency, something we will prove later.

This article will dig deep into supply chain visibility, which is a pivotal factor that can significantly impact a company’s operational productivity and bottom line. We’ll cover everything from understanding what supply chain visibility means to the matters that help achieve supply chain visibility and differentiate it from supply chain transparency.

What is supply chain visibility?

Supply chain visibility is monitoring and tracing the flow of goods, financial transactions, and information throughout the supply chain. It spans from suppliers to manufacturers, as well as to wholesalers, retailers, and consumers. However, it goes beyond mere tracking. It’s about having real-time insights into each element of your supply chain, which allows for proactive decision-making, risk mitigation, enterprise resource planning, and operational improvement.

Do companies need supply chain visibility?

Supply chain visibility is essential to managing uncertainties, reducing risks, and improving customer satisfaction. It enables businesses to be agile, so that they can adapt quickly to disruptions while maintaining high levels of customer service.

Supply chain visibility can help identify bottlenecks and inefficiencies in operations. It allows for better coordination between suppliers and stakeholders, and enhances overall effectiveness. With increased clarity and supply chain visibility, organizations can gain better control over their cost structures, giving them a competitive edge.

Moreover, good supply chain visibility is not just an operational asset, but also a strategic one. It can significantly impact a business’s financial gains. On average, сompanies with high supply chain visibility have higher EBIT (earnings before interest and taxes) related to turnover than those with limited visibility.

Understanding and improving supply chain visibility is crucial for any business aiming to thrive in today’s complex and fast-paced market. By investing in technologies and strategies that offer greater visibility, companies optimize their operations and open doors to new opportunities for growth and profitability.

What is the difference between supply chain transparency and visibility?

Both terms are often interchangeably used in business. However, it’s crucial to understand that while they are related, they serve different purposes and focus on distinct aspects of supply chain management. This section clarifies their differences and highlights their unique roles in enhancing supply chain efficiency and integrity.

Though akin, supply chain transparency and full supply chain data visibility cater to different dimensions of supply chain management.

Supply chain transparency is primarily concerned with the ethical and compliant conduct of all parties involved in the supply chain. It emphasizes openness, communication, and accountability from suppliers to consumers. This includes ensuring ethical labor practices, sustainable sourcing, and compliance with regulations. Transparency aims to build trust among stakeholders and is often driven by consumer demand for ethical and sustainable business practices. It’s about revealing the ‘who,’ ‘what,’ and ‘how’ behind a company’s products or services.

Supply chain visibility, on the other hand, is more operationally oriented. It focuses on the real-time tracking of goods, financial transactions, and information as they move through the supply chain. Visibility is essential for effective decision-making, as it provides businesses with the data and insights they need to optimize operations, mitigate risks, and improve customer satisfaction. It’s about having a clear view of the ‘where,’ ‘when,’ and the ‘status’ of various elements in the supply chain, from raw materials to end products.

While transparency might involve disclosing supplier information through audits or sustainability reports, visibility would involve tracking inventory levels, order statuses, and delivery times. In essence, transparency is about ‘why’ and ‘what,’ and visibility is about ‘where,’ ‘when,’ and ‘how.’

Understanding the differences between supply chain transparency and visibility is vital for any organization looking to improve its operations. Transparency builds trust and ensures ethical compliance, while visibility empowers companies to make data-driven decisions for operational efficiency. Both are indispensable, but serve different needs. And, both should be part of a comprehensive supply chain information and strategy.

How do we ensure supply chain visibility?

Ensuring supply chain visibility is a multi-faceted endeavor that requires strategic planning, technological investment, and strong partnerships with supply chain leaders. This section outlines a comprehensive approach to achieving supply chain visibility, while offering actionable steps that can be tailored to fit your business needs.

1. Map your supply chain network

The foundation of supply chain visibility is thoroughly understanding your supply chain network. This involves identifying all your suppliers, their geographical locations, and their roles in your overall business operations. Creating a visual map of modern supply chains can help you see the flow of goods and information, making it easier to identify potential bottlenecks or vulnerabilities.

2. Use technology

Leveraging technology is non-negotiable for achieving full supply chain visibility. Implementing technologies like Internet of Things (IoT) sensors, RFID (radio-frequency identification) tags, and real-time tracking systems can provide invaluable instantaneous  updates and data analytics. These tools can help you monitor inventory levels, track shipments, and even predict potential disruptions before they occur.

3. Partner with reliable suppliers

The quality of your supply chain visibility is only as good as the quality of your supply chain software partnerships. Building strong relationships with reliable suppliers ensures you are among the first to know about disruptions, changes, or delays. This enables quicker adjustments and more agile responses to challenges.

4. Implement advanced analytics

While basic analytics can provide a snapshot of your supply chain operations, advanced analytics can offer deeper insights and predictive capabilities. Machine Learning algorithms and big data can aid you in forecasting demand, optimizing inventory levels, and even predicting maintenance needs for transportation assets.

5. Foster cross-functional collaboration

Visibility is not just the responsibility of the supply chain team, as it’s a company-wide endeavor. Ensuring that instantaneous supply chain data is accessible across different departments — from procurement to sales to customer service — can facilitate better coordination, quicker decision-making, and ultimately, a more competent supply chain.

6. Incorporate ESG

Incorporating Environmental, Social, and Governance (ESG) principles enhances supply chain visibility by aligning it with modern business values. Utilizing advanced technologies like blockchain facilitates real-time ESG metrics monitoring, ensuring ethical compliance. Building relationships with ESG compliant suppliers fosters an ethical supply chain network. Employing analytics aids in evaluating ESG performance and forecasting potential disruptions. This integration evolves supply chain visibility from an operational tool to a strategic asset, reflecting a commitment to responsible and sustainable practices.

Achieving high supply chain visibility is not a one-time effort, but an ongoing process that evolves with your business needs and technological advancements. By mapping your chain of supply, leveraging technology, building strong supplier relationships, and fostering internal collaboration, you can create a straight-forward, efficient, and resilient supply chain that drives business success.

Impact of supply chain visibility on business operations and lucrativeness

Understanding the tangible benefits of supply chain visibility is crucial for any business aiming to advance its operations and maximize profitability. This section explores how enhanced supply chain visibility is essential and can lead to various advantages, from customer satisfaction to financial gains.

Improved customer satisfaction

With better visibility into the supply chain, customers are less likely to experience delays and more likely to receive their orders as expected. This not only improves customer loyalty, but also has the potential to increase sales through positive word-of-mouth.

Higher operational efficiency

Real-time tracking and analytics can help identify bottlenecks, inefficiencies, and opportunities for optimization. This enables businesses to streamline their operations, saving time and reducing costs.

Greater financial gains

Companies with more supply chain visibility have a better EBIT that is linked to turnover than those with less visibility. This demonstrates that increasing supply chain visibility is not just an operational tool, but also a driver of financial performance.

Improved risk mitigation

Enhanced visibility allows companies to proactively identify and address risks in the supply chain, such as supplier delays or quality issues. This proactive approach can prevent costly disruptions and protect the brand’s reputation.

Additional competitive advantage

In a market where consumers have numerous choices, supply chain visibility can serve as a differentiator. Companies that can guarantee faster and more reliable delivery times can gain a competitive edge, attracting more customers and retaining existing ones.

Sustainability and compliance

Visibility into the supply chain also enables companies to monitor and ensure sustainable and ethical practices. This is increasingly important as consumers and regulators alike are demanding greater corporate responsibility.

Supply chain visibility offers multifaceted benefits that extend beyond mere operational efficacy. It is a strategic asset that can significantly improve customer satisfaction, financial performance, and overall business resilience.

What can be done better?

While supply chain visibility offers numerous advantages, there’s always room for improvement to maximize its potential benefits. This section outlines several strategies and technologies that can enhance your organization’s supply chain visibility and effectiveness.

Advanced analytics

Transitioning from descriptive to prescriptive analytics can offer deeper insights and predictive capabilities. This enables better decision-making and allows companies to anticipate and adapt to supply chain disruptions before they occur.

Cross-functional collaboration

Ensuring instantaneous data is accessible across different departments — from procurement to sales to customer service — can facilitate better coordination and planning. This integrated approach can lead to quicker decision-making and more efficient operations.

Supplier relationship management

Building and keeping strong relationships with suppliers can significantly improve supply chain visibility. Regular communication and timely performance reviews help identify improvement areas and ensure suppliers meet quality and delivery standards.

Real-time monitoring and alerts

Implementing real-time monitoring systems that provide instant alerts for any disruptions or delays can enable quicker responses. This can help alleviate risks and ensure the supply chain operates smoothly.

Blockchain technology

Utilizing blockchain technology can add an extra layer of security and clarity to the various supply chain processes. It allows for immutable records of transactions, making it easier to trace the origin and journey of products.

Automated reporting

Automating the reporting process can save time and reduce human error. Customized reports can be generated that focus on key performance indicators (KPIs), allowing for more targeted improvements.

Employee training

Investing in employee training programs focused on supply chain technology and management can ensure that your team has the latest skills and knowledge required. A well-trained team can better utilize analytics tools, manage supplier relationships, and respond to disruptions.

While planning and visibility are powerful tools for any business, their effectiveness can be further enhanced through advanced analytics, cross-functional collaboration, and adopting new technologies and practices.


In a world of ever-changing business dynamics, supply chain visibility is a cornerstone for success. It’s not just about tracking goods or monitoring transactions; it’s about having a 360-degree view of your supply chain to make informed and timely decisions. The benefits are manifold, from boosting customer satisfaction to gaining a competitive edge.

By investing in advanced analytics, fostering cross-functional collaboration, and adopting cutting-edge technologies, businesses can unlock new avenues for growth and profitability. The visibility phenomenon is an operational necessity and a strategic asset that can propel your business to new heights.

Ready for more in-depth insights and hands-on experience with improving a supply chain? Contact our expert team and learn how to make the most of this phenomenon.

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