Data-driven marketing revolution with Salesforce Data Cloud and AI: a practical case

Data-driven marketing revolution with Salesforce Data Cloud and AI:
a practical case

Learn AI’s tangible value for marketing
Remove the data barriers hindering your sales
Reignite your marketing data efficiency
Tap into a real-life AI-data marketing synergy scenario

Next-level data-driven marketing unlocked!

Enjoy valuable insights into a revolutionary Salesforce toolkit that will reinvent your marketing budget efficiency!


In this whitepaper, you will find answers to

How and why does poor data handling impede marketing efficiency?
Why is Salesforce Data Cloud the 2024 marketing game-changer?
What is the unique Salesforce toolkit that literally reinvents marketing?
How can Avenga boost your marketing ROI in 6 weeks?

Data and AI in marketing are more than a trend

  • 54% of marketers lack an understanding of customer behavior.
    Digital Experience Report
  • Prioritizing data management ensures a 162% marketing ROI boost.
    Salesforce Report
  • Predictive analytics improves marketing effectiveness by 30%.
  • Data-driven marketing personalization reduces acquisition cost by 50%

Data and AI in marketing

About Avenga

Avenga is a global engineer and tech consulting partner. In over two decades in the market, our team has successfully enabled digital transformation endeavors for the likes of IQVIA, Boehringer Ingelheim, GSK, EILEEN FISHER, AIA, and others.

A renowned Salesforce powerhouse with extensive industry prowess, Avenga delivers where others can’t, driving value for our customers from 50+ locations in Europe, the Americas, and Asia.

Data-driven marketing revolution with Salesforce Data Cloud and AI:
a practical case

Discover the unique offer of meeting your customers’ needs exactly where and when they need it with data-driven and AI-powered marketing.

Get whitepaper

Frequently Asked Questions

Salesforce Data Cloud serves as a treasure trove of enriched data, fueling AI-driven marketing strategies with deep customer insights. Leveraging this data, marketers can personalize campaigns, predict customer behavior, and optimize targeting, leading to higher engagement and conversion rates.

Salesforce Einstein revolutionizes marketing by infusing AI capabilities into various Salesforce products, enabling marketers to deliver hyper-personalized experiences and drive campaign performance. With predictive analytics and smart recommendations, Einstein empowers marketers to create targeted campaigns that resonate with customers on a deeper level.

Of course, Avenga’s Salesforce Consulting services offer specialized expertise in implementing and optimizing Salesforce AI solutions for marketing. Our consultants provide tailored strategies, training, and support to help marketers harness the full potential of AI, driving campaign effectiveness and ROI.

Salesforce Marketing Cloud harnesses the power of AI to analyze customer data, personalize engagements, and optimize marketing efforts. With predictive analytics and AI-driven insights, marketers can deliver targeted content, improve segmentation, and achieve better campaign results, ultimately driving revenue growth.

Salesforce Data Cloud enriches Sales Cloud with external data sources, providing marketers with a comprehensive view of their target audience. By integrating external data, marketers can better understand customer preferences, improve lead scoring, and execute more effective marketing campaigns, leading to increased sales opportunities.

Integrating Einstein into Salesforce Marketing Cloud enables marketers to deliver personalized experiences at scale, optimize campaign performance, and drive higher ROI. With AI-driven insights, marketers can segment audiences effectively, automate tasks, and deliver relevant content, resulting in improved customer engagement and loyalty.