Technology Researcher Natalia Figas Natalia Figas is a contributor to The AdTech Book and researcher specializing in AdTech and MarTech systems. With a background in journalism, she investigates the technological, operational, and strategic dynamics shaping modern digital advertising. Latest posts from Natalia Figas Blog Post · May 29, 2026 Your guide to in-game advertising: Examples, experiences, and ecosystems AdTech and MarTech iGaming Blog Post · May 26, 2026 What is digital out-of-home (DOOH) advertising and how does it work? Media and Entertainment AdTech and MarTech Blog Post · January 26, 2026 How To Design and Build an SSP and an Ad Exchange AdTech and MarTech Media and Entertainment Blog Post · October 14, 2025 The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising AdTech and MarTech Media and Entertainment Blog Post · October 10, 2025 What is a Data Clean Room and How Does It Work? AdTech and MarTech Blog Post · October 1, 2025 What Is Retail Media & Retail Media Networks (RMNs)? Retail AdTech and MarTech Blog Post · September 18, 2025 How to Build a Self-Serve Advertising Platform AdTech and MarTech Blog Post · September 7, 2025 What Is Supply-path Optimization? AdTech and MarTech Blog Post · August 15, 2025 What’s the Difference Between SPO and DPO? AdTech and MarTech Media and Entertainment Blog Post · August 8, 2025 8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing AdTech and MarTech Blog Post · August 1, 2025 How Apple Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech Blog Post · July 25, 2025 What Are Privacy-Enhancing Technologies (PET) in AdTech? AdTech and MarTech 123
Blog Post · May 29, 2026 Your guide to in-game advertising: Examples, experiences, and ecosystems AdTech and MarTech iGaming
Blog Post · May 26, 2026 What is digital out-of-home (DOOH) advertising and how does it work? Media and Entertainment AdTech and MarTech
Blog Post · January 26, 2026 How To Design and Build an SSP and an Ad Exchange AdTech and MarTech Media and Entertainment
Blog Post · October 14, 2025 The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising AdTech and MarTech Media and Entertainment
Blog Post · October 1, 2025 What Is Retail Media & Retail Media Networks (RMNs)? Retail AdTech and MarTech
Blog Post · August 15, 2025 What’s the Difference Between SPO and DPO? AdTech and MarTech Media and Entertainment
Blog Post · August 8, 2025 8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing AdTech and MarTech
Blog Post · August 1, 2025 How Apple Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech
Blog Post · July 25, 2025 What Are Privacy-Enhancing Technologies (PET) in AdTech? AdTech and MarTech