Latest posts from Natalia Figas
Blog Post ·
January 26, 2026
How To Design and Build an SSP and an Ad Exchange
Blog Post ·
August 15, 2025
What’s the Difference Between SPO and DPO?
Blog Post ·
August 1, 2025
How Apple Uses Privacy-Enhancing Technologies (PETs) in AdTech
Blog Post ·
July 25, 2025
What Are Privacy-Enhancing Technologies (PET) in AdTech?
Blog Post ·
July 9, 2025
What Is Demand Path Optimization (DPO)?
Blog Post ·
June 23, 2025
The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained
Blog Post ·
March 26, 2025
How Meta Uses Privacy-Enhancing Technologies (PETs) in AdTech
Blog Post ·
January 29, 2025
The Main Challenges in Retail Media and How to Solve Them
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