Technology Researcher Natalia Figas Natalia Figas is a contributor to The AdTech Book and researcher specializing in AdTech and MarTech systems. With a background in journalism, she investigates the technological, operational, and strategic dynamics shaping modern digital advertising. Latest posts from Natalia Figas Blog Post · September 7, 2025 What Is Supply-path Optimization? AdTech and MarTech Blog Post · August 15, 2025 What’s the Difference Between SPO and DPO? AdTech and MarTech Media and Entertainment Blog Post · August 8, 2025 8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing AdTech and MarTech Blog Post · August 1, 2025 How Apple Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech Blog Post · July 25, 2025 What Are Privacy-Enhancing Technologies (PET) in AdTech? AdTech and MarTech Blog Post · July 14, 2025 What is Programmatic Advertising? The Definitive Guide AdTech and MarTech Blog Post · July 9, 2025 What Is Demand Path Optimization (DPO)? AdTech and MarTech Blog Post · June 23, 2025 The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained AdTech and MarTech Blog Post · April 4, 2025 Privacy-Enhancing Technologies: The Benefits and Challenges for Tech Giants AdTech and MarTech Blog Post · March 26, 2025 How Meta Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech Blog Post · March 21, 2025 How Google Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech Blog Post · February 21, 2025 7 Examples of Generative AI in AdTech AdTech and MarTech 123
Blog Post · August 15, 2025 What’s the Difference Between SPO and DPO? AdTech and MarTech Media and Entertainment
Blog Post · August 8, 2025 8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing AdTech and MarTech
Blog Post · August 1, 2025 How Apple Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech
Blog Post · July 25, 2025 What Are Privacy-Enhancing Technologies (PET) in AdTech? AdTech and MarTech
Blog Post · June 23, 2025 The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained AdTech and MarTech
Blog Post · April 4, 2025 Privacy-Enhancing Technologies: The Benefits and Challenges for Tech Giants AdTech and MarTech
Blog Post · March 26, 2025 How Meta Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech
Blog Post · March 21, 2025 How Google Uses Privacy-Enhancing Technologies (PETs) in AdTech AdTech and MarTech