Technology Researcher Olena Hutak Olena Hutak is a technology researcher covering advancements in AI, intelligent automation, and other emerging areas. She tells stories about tech that matters. Latest posts from Olena Hutak Blog Post · August 15, 2025 Top Supply-Side Platform (SSP) and Ad Exchange Companies AdTech and MarTech Blog Post · August 14, 2025 Identity in AdTech: Unravelling The ID Problem AdTech and MarTech Blog Post · August 14, 2025 What is Programmatic Audio and How Does it Work? AdTech and MarTech Media and Entertainment Blog Post · August 12, 2025 What is Waterfalling and How Does it Work? AdTech and MarTech Blog Post · August 11, 2025 Google’s Privacy Sandbox Explained AdTech and MarTech Blog Post · August 4, 2025 How Safari’s Privacy Preserving Ad Click Attribution Works AdTech and MarTech Blog Post · July 28, 2025 Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival AdTech and MarTech Blog Post · July 25, 2025 How to Integrate a DSP with Ad Exchanges and SSPs AdTech and MarTech Blog Post · July 17, 2025 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech AdTech and MarTech Blog Post · July 14, 2025 OTT Advertising: What it is and How Does It Work? Media and Entertainment AdTech and MarTech Blog Post · July 14, 2025 The Anatomy of a Supply-Side Platform (SSP) AdTech and MarTech Blog Post · July 9, 2025 The Ultimate Guide to AdTech Terminology AdTech and MarTech 1…345…8
Blog Post · August 15, 2025 Top Supply-Side Platform (SSP) and Ad Exchange Companies AdTech and MarTech
Blog Post · August 14, 2025 What is Programmatic Audio and How Does it Work? AdTech and MarTech Media and Entertainment
Blog Post · August 4, 2025 How Safari’s Privacy Preserving Ad Click Attribution Works AdTech and MarTech
Blog Post · July 28, 2025 Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival AdTech and MarTech
Blog Post · July 17, 2025 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech AdTech and MarTech
Blog Post · July 14, 2025 OTT Advertising: What it is and How Does It Work? Media and Entertainment AdTech and MarTech