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Avenga / Blog / Olena Hutak
Olena Hutak - Avenga

Technology Researcher

Olena Hutak

Olena Hutak is a technology researcher covering advancements in AI, intelligent automation, and other emerging areas. She tells stories about tech that matters.

Latest posts from Olena Hutak

Top Supply-Side Platform (SSP) and Ad Exchange Companies 
Blog Post · August 15, 2025

Top Supply-Side Platform (SSP) and Ad Exchange Companies 

AdTech and MarTech
Identity in AdTech: Unravelling The ID Problem
Blog Post · August 14, 2025

Identity in AdTech: Unravelling The ID Problem

AdTech and MarTech
What is Programmatic Audio and How Does it Work?
Blog Post · August 14, 2025

What is Programmatic Audio and How Does it Work?

AdTech and MarTech Media and Entertainment
What is Waterfalling and How Does it Work? 
Blog Post · August 12, 2025

What is Waterfalling and How Does it Work? 

AdTech and MarTech
Google’s Privacy Sandbox Explained 
Blog Post · August 11, 2025

Google’s Privacy Sandbox Explained 

AdTech and MarTech
How Safari’s Privacy Preserving Ad Click Attribution Works
Blog Post · August 4, 2025

How Safari’s Privacy Preserving Ad Click Attribution Works

AdTech and MarTech
Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival
Blog Post · July 28, 2025

Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

AdTech and MarTech
How to Integrate a DSP with Ad Exchanges and SSPs 
Blog Post · July 25, 2025

How to Integrate a DSP with Ad Exchanges and SSPs 

AdTech and MarTech
6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech 
Blog Post · July 17, 2025

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech 

AdTech and MarTech
OTT Advertising: What it is and How Does It Work?
Blog Post · July 14, 2025

OTT Advertising: What it is and How Does It Work?

Media and Entertainment AdTech and MarTech
The Anatomy of a Supply-Side Platform (SSP) 
Blog Post · July 14, 2025

The Anatomy of a Supply-Side Platform (SSP) 

AdTech and MarTech
The Ultimate Guide to AdTech Terminology 
Blog Post · July 9, 2025

The Ultimate Guide to AdTech Terminology 

AdTech and MarTech
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