Latest posts from Olena Hutak
Blog Post ·
August 29, 2025
Deterministic and Probabilistic Matching: How Do They Work?
Blog Post ·
August 29, 2025
What is MadTech? The Convergence of AdTech and MarTech
Blog Post ·
August 25, 2025
Agile vs Waterfall: Which Method is More Successful?
Blog Post ·
August 20, 2025
The Advantages and Disadvantages of Search Ads
Blog Post ·
August 20, 2025
What Is Audience Extension and How Does It Work?
Blog Post ·
August 18, 2025
How Can Publishers Detect if Someone is Using an Ad Blocker?
Blog Post ·
August 18, 2025
What Is Gambling Advertising?
Blog Post ·
August 18, 2025
What Facebook’s First-Party Cookie Means for AdTech
Blog Post ·
August 14, 2025
Identity in AdTech: Unravelling The ID Problem
Blog Post ·
August 12, 2025
What is Waterfalling and How Does it Work?
Blog Post ·
August 11, 2025
Google’s Privacy Sandbox Explained
Blog Post ·
August 4, 2025