Technology Researcher Olena Hutak Olena Hutak is a technology researcher covering advancements in AI, intelligent automation, and other emerging areas. She tells stories about tech that matters. Latest posts from Olena Hutak Blog Post · July 28, 2025 Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival AdTech and MarTech Blog Post · July 25, 2025 How to Integrate a DSP with Ad Exchanges and SSPs AdTech and MarTech Blog Post · July 17, 2025 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech AdTech and MarTech Blog Post · July 14, 2025 OTT Advertising: What it is and How Does It Work? AdTech and MarTech Media and Entertainment Blog Post · July 2, 2025 How Do First-Price and Second-Price Auctions Work in Online Advertising? AdTech and MarTech Blog Post · June 30, 2025 What Is an Agency Trading Desk (ATD) and How Does It Work? Media and Entertainment AdTech and MarTech Blog Post · June 25, 2025 What Is a Data Broker and How Does It Work? AdTech and MarTech Blog Post · June 25, 2025 A Timeline of Apple’s Privacy Changes in Safari and iOS AdTech and MarTech Blog Post · June 23, 2025 How Different Browsers Handle First-party and Third-party Cookies AdTech and MarTech Blog Post · June 20, 2025 What is Contextual Targeting and How Does It Work? Media and Entertainment AdTech and MarTech Blog Post · June 17, 2025 What is Ad Verification and How Does It Work? AdTech and MarTech Blog Post · June 16, 2025 Top Companies in the in-game Advertising Industry iGaming AdTech and MarTech 1…456…8
Blog Post · July 28, 2025 Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival AdTech and MarTech
Blog Post · July 17, 2025 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech AdTech and MarTech
Blog Post · July 14, 2025 OTT Advertising: What it is and How Does It Work? AdTech and MarTech Media and Entertainment
Blog Post · July 2, 2025 How Do First-Price and Second-Price Auctions Work in Online Advertising? AdTech and MarTech
Blog Post · June 30, 2025 What Is an Agency Trading Desk (ATD) and How Does It Work? Media and Entertainment AdTech and MarTech
Blog Post · June 23, 2025 How Different Browsers Handle First-party and Third-party Cookies AdTech and MarTech
Blog Post · June 20, 2025 What is Contextual Targeting and How Does It Work? Media and Entertainment AdTech and MarTech
Blog Post · June 16, 2025 Top Companies in the in-game Advertising Industry iGaming AdTech and MarTech