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Avenga / Blog / Olena Hutak
Olena Hutak - Avenga

Technology Researcher

Olena Hutak

Olena Hutak is a technology researcher covering advancements in AI, intelligent automation, and other emerging areas. She tells stories about tech that matters.

Latest posts from Olena Hutak

The Advantages and Disadvantages of Search Ads 
Blog Post · August 20, 2025

The Advantages and Disadvantages of Search Ads 

AdTech and MarTech
What Is Audience Extension and How Does It Work? 
Blog Post · August 20, 2025

What Is Audience Extension and How Does It Work? 

AdTech and MarTech
How Can Publishers Detect if Someone is Using an Ad Blocker? 
Blog Post · August 18, 2025

How Can Publishers Detect if Someone is Using an Ad Blocker? 

AdTech and MarTech Media and Entertainment
What Is Gambling Advertising? 
Blog Post · August 18, 2025

What Is Gambling Advertising? 

iGaming AdTech and MarTech
What Facebook’s First-Party Cookie Means for AdTech
Blog Post · August 18, 2025

What Facebook’s First-Party Cookie Means for AdTech

AdTech and MarTech
Identity in AdTech: Unravelling The ID Problem
Blog Post · August 14, 2025

Identity in AdTech: Unravelling The ID Problem

AdTech and MarTech
What is Waterfalling and How Does it Work? 
Blog Post · August 12, 2025

What is Waterfalling and How Does it Work? 

AdTech and MarTech
Google’s Privacy Sandbox Explained 
Blog Post · August 11, 2025

Google’s Privacy Sandbox Explained 

AdTech and MarTech
How Safari’s Privacy Preserving Ad Click Attribution Works
Blog Post · August 4, 2025

How Safari’s Privacy Preserving Ad Click Attribution Works

AdTech and MarTech
Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival
Blog Post · July 28, 2025

Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

AdTech and MarTech
How to Integrate a DSP with Ad Exchanges and SSPs 
Blog Post · July 25, 2025

How to Integrate a DSP with Ad Exchanges and SSPs 

AdTech and MarTech
6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech 
Blog Post · July 17, 2025

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech 

AdTech and MarTech
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