Magazine

DMEXCO Cologne – the trade fair for digital marketing and e-commerce

DMEXCO in Cologne takes place every year in September. DMEXCO stands for “Digital Marketing Exposition & Conference”. With around 1,000 exhibitors, 550 speakers and over 40,000 visitors, it is one of the largest digital trade fairs worldwide. In this article you will find all important information about DMEXCO.

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Insurance: Bundled products for everyone?

Many insurance companies offer their customers bundled products. This has advantages for both sides – however, insurers often find it difficult initially to break down their services for digital sales into individual modules. Sascha Langfus on customers, bundled products, and the pitfalls of technology.

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Digital insurance marketing & sales: Get more customers online

A current study by the German digital association Bitkom shows that one in two has already taken out a digital insurance. Customers are more than willing to expand digital direct sales of insurance products – this is especially true for the younger target group. We show you how to utilize the enormous potential in digital insurance marketing and sales.

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Pattern Libraries: Why they are so brilliant

Pattern libraries seem to be the problem solver for complex web projects. But what exactly are “patterns” and what are the concrete benefits of using such “pattern libraries”? Avenga CEO, Jan Webering, presents the most important points from his guest article for t3n magazine.

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