Clickatell: Avenga Builds a Comprehensive SMS-Enabler Platform

Introduction

Clickatell, a global communication technology organization with a remarkable 20-year history, has become a pioneer in the field of SMS API services. Its SMS gateway now boasts a reach of over 6 billion people worldwide, making it a dominant player in the industry. Through its wide range of communication solutions, Clickatell empowers businesses, institutions, and governments to connect easily with clients, employees, and partners through the most popular messaging channels, thus enhancing customer experiences and helping ensure effective communication. 

Avenga has been Clickatell’s technical partner for 7 years, working on several groundbreaking projects. We’ve been instrumental in delivering timely resources and assistance to Clickatell, helping them design, deliver, deploy, and maintain many of their world-renowned innovative products and services. One of the most notable projects we’ve cooperated with is Clickatell’s enterprise messaging platform. 

Challenge 

Businesses and institutions face a significant challenge in communicating with people across various mobile networks in a secure and instant manner. SMS, with its impressive 98% open rate, is one of the most highly effective tools for enhancing customer engagement and loyalty. It is versatile and can be used for various services like 2FA authentication, transactional notifications, and marketing campaigns. 

However, establishing connections with different mobile networks individually in multiple countries is impractical and not cost-efficient. Also, creating and managing large contact lists for each SMS campaign compounds the issue further. To address these challenges, Clickatell decided to develop an innovative SMS-enabling platform that allows two-way text message interaction with any communication solution used by businesses. The company has partnered with Avenga to ensure the proper execution of this project.   

Solution

Process

Discover

The kickoff partnership sparked an in-depth review of Clickatell’s requirements. Key opportunities for scalability and improvement emerged during early analysis. 

This phase clarified the platform’s direction. It also laid the foundation for a strong strategic alliance.

Define

Collaboration drove the formulation of a robust design strategy with Clickatell. A flexible system was mapped out to evolve with their expanding product offerings. 

Technical priorities were aligned to support rapid, global growth. The planning process anticipated future needs for a world-class SMS solution.

Develop

Engineering efforts focused on crafting a secure, user-friendly SMS platform. Two-way messaging and seamless integration were built into the core functionality.

The solution was designed to meet business needs on a global scale. Innovative development practices turned the initial vision into reality.  

Deliver

A successful launch marked a significant milestone in the evolving partnership. Ongoing support ensured the platform remained responsive to shifting requirements. 

Continuous enhancements extended the solution’s global reach. This final phase solidified a strategic alliance that has fueled impressive growth.

Results

• Avenga developed a massive SMS-enabler platform that allows businesses to purchase long and short numbers, establish one-way and two-way SMS communication, and carry out large campaigns on popular messaging channels such as WhatsApp. The platform was developed from scratch and delivered within a tight deadline. 

• Clickatell was among the first organizations to support seamless business integration with WhatsApp, giving its clients access to vast audiences and the possibility to accelerate sales and achieve better customer outcomes on a platform with 2 billion users. To achieve this, a special integration adapter and a platform submodule were built. 

• The collaboration, which started with engineering support, has expanded to multiple projects and now encompasses everything from business analysis to software design, development, implementation, integration, and maintenance. The partnership has grown into a strong, long-term strategic partnership. 

• Avenga has supported Clickatell multiple times when they needed to ramp up their engineering teams, such as during periods of scaling or launching new projects. Avenga’s flexible staffing services contributed significantly to Clickatell’s incredible growth. 

Looking to scale your communication solution? We’ll help you build it. 

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We assisted Clickatell in delivering a revolutionary SMS messaging solution and a chat desk platform and worked with them on many other projects. The products we helped Clickatell build are now used by some of the world’s most prominent businesses and institutions.