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Featured Insights

What Is Ad Fraud and How Does It Work? 9 Techniques Explained 

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Designing Successful Gamified Reward and Loyalty Programs

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What Is Email Automation and How Does It Work? 

Whitepaper

Why AI will decide the winners and losers in transportation

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How Does Real-Time Bidding (RTB) Work? 

News

More than Equal and Avenga Announce Strategic Data Partnership to Transform Talent Identification in Motorsport

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How to Navigate CRM Migration in Life Sciences

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What is MadTech? The Convergence of AdTech and MarTech

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AdTech Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA) 

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Agile vs Waterfall: Which Method is More Successful? 

Case Study

Ad Measurement & Verification Platform Complete Redesign for Adloox 

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The Anatomy Of a Demand-Side Platform (DSP)