Clickatell:
Avenga builds
a comprehensive
SMS-enabler platform
Client
Industries
Services
Technologies
Introduction
Clickatell, a global communication technology organization with a remarkable 20-year history, has become a pioneer in the field of SMS API services. Its SMS gateway now boasts a reach of over 6 billion people worldwide, making it a dominant player in the industry. Through its wide range of communication solutions, Clickatell empowers businesses, institutions, and governments to connect easily with clients, employees, and partners through the most popular messaging channels, thus enhancing customer experiences and helping ensure effective communication.
Avenga has been Clickatell’s technical partner for 7 years, working on several groundbreaking projects. We’ve been instrumental in delivering timely resources and assistance to Clickatell, helping them design, deliver, deploy, and maintain many of their world-renowned innovative products and services. One of the most notable projects we’ve cooperated with is Clickatell’s enterprise messaging platform.
Challenge
Businesses and institutions face a significant challenge in communicating with people across various mobile networks in a secure and instant manner. SMS, with its impressive 98% open rate, is one of the most highly effective tools for enhancing customer engagement and loyalty. It is versatile and can be used for various services like 2FA authentication, transactional notifications, and marketing campaigns.
However, establishing connections with different mobile networks individually in multiple countries is impractical and not cost-efficient. Also, creating and managing large contact lists for each SMS campaign compounds the issue further. To address these challenges, Clickatell decided to develop an innovative SMS-enabling platform that allows two-way text message interaction with any communication solution used by businesses. The company has partnered with Avenga to ensure the proper execution of this project.
Solution
Results
Technologies
Java, Spring Boot, Kafka, Redis, MySQL, AWS, Kubernetes
Clickatell is a distinguished and globally recognized provider of communication technologies and services that cater to businesses. It is also acknowledged for operating the world's largest SMS gateway, which has attracted numerous well-known clients such as IBM, IKEA, Deloitte, Visa, Telegram, and Booking.com.
The partnership between Clickatell and Avenga came to fruition initially to secure quality engineering resources swiftly and launch an innovative communication platform. However, as the company grew and introduced new products, the collaboration expanded into a strong strategic partnership that provided technical consultations, designs, development, implementation, integration, QA, maintenance, and support services.
Clickatell's needs kept changing as the company grew and launched new products. Among the services we provided over the years were technical consultations, designs, development, implementation, integration, QA, maintenance, and support of their innovative software.
We assisted Clickatell in delivering a revolutionary SMS messaging solution and a chat desk platform and worked with them on many other projects. The products we helped Clickatell build are now used by some of the world's most prominent businesses and institutions.
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