Dugout FC

Introduction

Headquartered in London, a football fan’s mecca, Dugout FC gives those passionate about the game a chance to “participate” in the English Premier League as managers. It provides a draft-based fantasy football platform allowing each user to hand-pick a unique team, by shortlisting favorite players prior to the agreed upon “draft nights” and then go head to head against fellow managers in weekly matchups or monthly leagues. 

Football fans are free to create their own leagues, which they can invite friends into, or join public ones to compete with thousands of fellow “managers” already in app’s network.

Challenge

With a fast-growing user base and strong traction in the fantasy football space, Dugout FC had already gained a reputation for delivering a realistic and engaging gameplay experience. Features like an Opta-powered scoring system, live chat, real-time point updates, and playful in-game interactions helped the app stand out. 

But as the platform matured, Dugout FC faced the challenge of turning that popularity into a more sustainable business model. They wanted to enhance the game experience while introducing monetization features that wouldn’t disrupt the fun or feel out of place. This meant expanding the app’s functionality without losing sight of what fans loved most: the sense of realism, community, and competition. To do this right, Dugout FC needed a tech partner who could help them scale responsibly, bring their monetization strategy to life, and make sure the platform was set up to operate in a fully compliant way. 

That’s when they turned to Avenga. 

Solution

To bring Dugout FC’s ideas to life, Avenga’s team did the following: 

Process

Discover 

Understanding what fantasy football meant to Dugout FC’s users shaped everything. It wasn’t just about features—it was about fan experience. 

We studied engagement patterns, app performance, and monetization gaps. That pointed us toward updates that would actually matter. 

Define 

Together with Dugout FC, the team locked in top priorities and mapped out the essentials. Competitive formats, seamless onboarding, and scalability led the list. 

The aim was a system that felt effortless for users but stayed strong under the hood. Simplicity and performance had to go hand in hand. 

Develop 

New features included in-app currency, identity checks, and upgraded chat. Head-to-head play gave users more ways to compete. 

Each update was built with speed and security in mind. Every element was tested to feel natural and fun to use. 

Deliver 

The launch came with real-time testing and seamless Adyen integration for payments. Admin tools were cleaned up for faster internal use. 

What fans saw was a better, more interactive app. What Dugout FC got was a flexible product ready for growth and new revenue streams. 

Results

The refreshed platform has truly resonated with fans, sparking lively interactions during draft nights and head-to-head challenges. Enhanced real-time chat and smooth, secure transactions now deliver a more immersive experience, while the customized in-game currency and store options let managers tailor their journey. Overall, the upgrades have brought a fresh, dynamic feel to the fantasy football arena. 

Want to create a game-changing experience for your users? Get in touch.

Let’s talk

Our collaborative approach has redefined how football fans interact with fantasy sports, blending innovative features with robust security measures. The project’s success is reflected in increased user participation and a smoother, more reliable platform. With each enhancement, Dugout FC is better positioned to serve its passionate community and stay ahead in a competitive landscape. If you’re looking to transform your digital solution, we’re ready to help make it happen.