Facing the cloud choice: AWS vs. Azure vs. GCP

Facing the
cloud choice:
AWS vs. Azure
vs. GCP

AWS vs Azure vs GCP

Navigating the cloudscape: a deep dive into AWS, Azure, and GCP.

Cloud computing services are not just a trend – they are the backbone of modern businesses. These services offer many tools that simplify complex business processes, enhance performance metrics, and provide real-time analytics. Whether you are a startup or an established enterprise, cloud providers offer scalable computing capacity for various tasks.

This cloud offering includes data storage, database management, application deployment, tool utilization, Internet of Things (IoT) development, and even Artificial Intelligence (AI) capabilities. By leveraging these services, businesses can focus more on innovation and less on infrastructure management.

Let’s shed light on the core functionality features of each cloud provider and compare significant distinctions.

How do these cloud service providers stand out?

Establishing or running a business in 2023 anticipates that most owners tend to digitize their business processes, resulting in streamlined and enhanced business performance. It’s closely connected with the new normal of working remotely.

Cloud computing is among the list of top recommendations for business acceleration. Synergy Research Group estimates that Amazon and Microsoft account for over half of the worldwide market. According to Statista, in the third quarter of 2023, the quarterly revenue from private and public cloud services and infrastructure amounted to $63.7 billion.

Even though Amazon AWS is the cloud market leader, it also has its pros and cons. You can stick to something other than this provider since Amazon’s competitors can be more potent in certain features that perfectly suit your business goals and needs.

If you deal with a virtual network, private cloud, or computing service, you will have a digital pack of computers with energy-saving features. These providers are like digital computers so you can perform most computer operations online. They also give you a great opportunity known as “pay-as-you-go.” The point is that you use the services and pay for resources that have been used.

The system reminds you of the utility usage, e.g., you pay the bills for electricity or water. So, that’s an excellent way to regain control of business processes and manage your company budget efficiently.

AWS cloud service provider explained

Amazon Web Services (AWS) is a vivid example of a cloud service provider with “pay-as-you-go” support. According to Gartner, Inc. Magic Quadrant for Cloud Infrastructure & Platform Services, it is considered the world-famous number one public cloud platform provider. AWS supplies the following cloud platforms and services: IaaS (Infrastructure-as-a-Service) and PaaS (Platform-as-a-Service), providing a solid base for networking, storage providing, computing, and managing.

Moreover, you may use a 12-month trial period and decide if this service meets all your needs. Any potential client has a chance to calculate the price online as well as learn how to optimize costs.

Amazon has been implementing several various cloud services (more than 170) like Amazon Elastic Compute Cloud (EC2), Amazon Athena (analytics), AWS Cost Manager and Cost Explorer, Amazon Managed Blockchain, Amazon Aurora (database), Amazon CodeGuru (developer tools), and so many other cloud providers and others.

It shows an excellent example of consistency in developing their business system and negotiating with more and more clients worldwide. The market has become more saturated with Amazon services since its intense popularity growth in 2012. You may find the data demonstrating revenue growth from 2013 to 2023. The results are astounding, as 2023 figures show a total revenue of more than $5.3 billion.

Whether you consider it a benefit or not, some enterprise customers need clarification on AWS functionality, as the number of functionalities is permanently increasing. Healthcare and financial industries are one of the main objects for AWS to concentrate on and implement its use cases.

If you are made sure to choose AWS, you can examine AWS certification and training before becoming their client. During the classes, they will provide you with advanced system knowledge. Let’s consider the critical factors of AWS’s influence on the market:

  • Long-term experience determines the substantial number of services provided
  • Renders a remarkable database of clients in more than 60 regions
  • Amazon SageMaker establishes a solid base for AI development
  • Maintains more than 200 cloud computing services

AWS is a robust and versatile cloud service provider, offering a wide array of services catering to various industries. Its “pay-as-you-go” model and extensive global reach make it a go-to choice for businesses looking for scalability and flexibility. However, the complexity of its offerings may require a steeper learning curve, especially for those new to cloud computing.

Microsoft Azure explained

Azure cloud platform is a cloud computing service established in 2008 and implements various services, specializing in SaaS, PaaS, and IaaS. Azure endorses a different choice for coding, storage, mobile services, data managing, messaging, AI, developer tools, Blockchain, and IoT. Microsoft Service Center takes responsibility for security and accuracy.

To satisfy all the security needs, Microsoft established the Azure Trust Center, which works according to the U.S. government program of reliability estimation. There is no need to worry that your data can disappear as it must be accumulated in 3 locations simultaneously. We cannot ignore that Azure allows you to restore your data with built-in integration with System Center and HyperV.

You can efficiently work with API, launch new functionality, or keep an eye on all the data with the help of the Web-based Azure Portal. Since 2014, The Azure Resource Manager has been a simple storage service available for observing and controlling data of service associations that follow mutual ideas and aims. Furthermore, you pay for the functionality you utilize.

Azure is entirely adjustable, as users can work with any computer language and arrange backup itineraries. You may upgrade your apps, deploy, and post upgraded versions with the help of AutoScale. All the functions are sometimes challenging to perform externally or offline; sometimes, the right solution is to connect all the apps online. Azure Site Recovery Center and Backup service implement safe maintenance of your deployed data centers with the help of data interruptions.

You can get a clear understanding of your outgoings and benefits if you use a calculating function. This becomes clear when you examine a trial version or get credit before migrating to Azure.


Microsoft Azure offers unique advantages that make it a compelling choice for businesses of all sizes. Its global reach and seamless integration with Microsoft products are just the tip of the iceberg.

  • Azure is available in more than 60 regions globally
  • It gives the possibility to integrate all Microsoft products like Office 365
  • Demonstrates great suppleness when pouring significant amounts of investments into customers’ data security
  • Provides cost-saving optimization of business workloads
  • Enables a client to explore comprehensive analytical tools

Azure provides a well-rounded and secure hybrid cloud systems computing environment. Its focus on data security, cost-efficiency, and analytical tools make it a strong contender in the public cloud and computing market.

Google cloud platform explained

GCP is another cloud storage that empowers app development, multi-cloud and analytics services, machine learning, remote connection and collaboration, security services, and more. Google shows its fortitude with a “go-to-market strategy” block storage and infrastructure-as-a-service (IaaS), concentrating attention on small and medium businesses.

Google gives an outstanding possibility to work with Artificial intelligence similar to TensorFlow, a software library that provides tools for using machine learning models. Google Cloud developed workable solutions for retail, manufacturing, supply chain, healthcare, media, gaming, COVID-19 cases, small businesses, etc. It offers many opportunities for deploying AI with AI Building Blocks, Vision AI, Media Translation, and more.

Before leveraging the GWS cloud, a user can try it out by completing the launch checklist on the official website. Google also offers Cloud certification (foundation, associate, professional) that ranges from no-hand experience to the top professional cloud solutions.

The availability is not as vast as its competitor’s accessible ones. Google is still broadening the availability zones of its services in Australia, Canada, India, and Qatar. To try the platform services out, you can get a credit of $300 and investigate all the computational functions.


Google Cloud Platform (GCP) brings unique advantages for small and medium-sized businesses. Its focus on machine learning and cost-efficiency sets it apart.

  • GCP serves open-source ventures all over the world, supporting small and medium-sized businesses
  • Google’s Cloud Machine Learning Engine supports machine learning and AI
  • Charges are far cheaper than its competitors, with discounts for computing workloads
  • An excellent opportunity for live migrations

GCP offers a cost-effective and innovative hybrid cloud solution, especially for businesses leveraging machine learning and open-source cloud technologies together. Its competitive pricing and live migration features make it a viable option for various industries.

Why choose AWS vs. GCP vs. Azure and should you actually compare them?

To determine which cloud option will be most suitable for your project and help you make a well-grounded decision, we have created a comparison table with the key differences in features between AWS Azure and GCP.

Explore the most fruitful use cases in cloud computing

Here are some other examples of excellent cooperation with AWS: Netflix, LinkedIn, Facebook, BBC, Adobe, and Twitter. Amazon Cloud delivers its service to cloud users in the following industries: government institutions, healthcare, finances, startups, social media platforms, and many others.

Netflix has been collaborating with AWS since 2009, and after gaining enormous popularity, the streaming servers’ needs started multiplying. It created a powerful incentive for AWS to demonstrate its strengths and carry out crucial improvements. For instance, Netflix uses more than 100,000 functionality features for broadcasting, like security, emailing, and data science.

Airbnb migrated its application management to the AWS cloud using over 200 AWS instances. Amazon S3 helps with backups of pictures and client data; AWS Elastic Load Balancing assists in arranging traffic operations efficiently.

Let us highlight the high rollers using Azure: MSI Computer, LG Electronics, NTT America, Wikimedia Foundation, News Corp, and Intel.

Toyota Industries Corporation negotiated a deal with Azure for its IoT platform, GAUDI. They successfully deployed an AI system to identify the significant flaws and enhance performance by software as a service (SaaS).

The University of Waterloo leverages cloud storage functionality for upgrading experimental education by shifting to software as a service (SaaS). The university employees can share their research and quickly access all the necessary data.

To show large-scale GCP deals, let us emphasize the immense ones: Verizon, Twitch Interactive, CenturyLink, SAP, Intel, Yahoo, and Marriott International. Most of the established collaborations include the telecommunications and entertainment industries.

Twitter has become a more adaptable platform because of collaboration with GCO on its analytics. Now, it’s a matter of a few seconds to generate exact analytics for Twitter users promoting their businesses with Twitter’s ad analytics platform.

Considering the healthcare supply chain, we can distinguish the massive cooperation of McKesson and GCP. McKesson is among the leaders in pharmaceutical retail, so Cloud SQL was the best choice for migrating and automatizing all the minor and tedious tasks while serving a client.


In the ever-evolving landscape of cloud computing, choosing the right provider can be a game-changer for your business. AWS, Azure, and GCP each offer unique features and advantages that cater to different business needs. From security protocols to global availability and pricing models, weighing all factors before making your choice is crucial. Remember, the cloud you choose today will shape your business tomorrow. So, make an informed decision and soar high in the hybrid cloud space!

We want to make every endeavor to choose a champ that will play to your benefit and provide you with technical consultancy and experts skilled in both technologies, matched with your product and your industry. Contact us right away to make that happen.

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