Let’s face the cloud choice: AWS vs Azure vs GCP

Let’s face the
cloud choice:
AWS vs Azure
vs GCP

Cloud computing services will definitely provide your business with all the necessary tools that can simplify the processes and keep track of your business performance.

The providers can offer you a large-scale computing capacity for storing information, managing databases, deploying applications, using tools, developing IoT, and even Artificial Intelligence.

Let’s shed light on the core functionality features of each cloud provider and compare major distinctions.

How do these cloud titans stand out?

Establishing or running a business in 2021 anticipates that most of the owners tend to digitize their business processes which results in streamlined and enhanced business performance. It’s closely connected with the new normal of working remotely.

You may find cloud computing among the list of top recommendations for business acceleration. According to Synergy Research Group estimates, Amazon and Microsoft continue to account for over half of the worldwide market. In the fourth quarter of 2020, Amazon’s market share leads the pack amounting to 32% that is higher than its two largest competitors in total (Microsoft – 20%, Google Cloud – 9%). In 2020, the global cloud infrastructure service revenues amount to $129 billion. Due to the COVID-19 pandemic, public cloud providers have experienced a gradual boom in revenue increase.

Despite the fact that Amazon AWS is the cloud market leader, it also has its pros and cons. It doesn’t mean you need to stick to this provider since Amazon’s competitors can be more powerful in certain features that will perfectly suit your business goals and needs.Amazon cloud marketGenerally, AWS (32% of $129 billion revenue) has been keeping its leadership among other cloud services since 2016, while Azure is catching up with the first place (20% of revenue). Such providers as Alibaba, IBM, Salesforce and Oracle didn’t manage to hit the target even of 10% revenue.

If you choose to deal with a cloud computing service, you will have at your disposal a digital pack of computers with energy-saving features. These providers are like digital computers so you can perform most of the computer operations online. They also give you a great opportunity which is known as “pay-as-you-go”. The point is that you use the services and pay for resources that have been used. The system reminds the utility usage, e.g. you pay the bills for electricity or water. So, that’s a good way to regain control of business processes and manage your company budget efficiently.

AWS Explained

Amazon Web Services (AWS) is a vivid example of a cloud service provider with “pay-as-you-go” support. It is considered to be the world-famous number one cloud provider according to Gartner, Inc. Magic Quadrant for Cloud Infrastructure & Platform Services. AWS supplies the following cloud services like IaaS (Infrastructure-as-a-Service) and PaaS (Platform-as-a-Service) which gives a solid base for networking, storage providing, computing, managing, and so on.

Moreover, you may use a 12-month trial period and decide if this service meets all your needs. Any potential client has a chance to calculate the price online as well as learn how to optimize costs.

Amazon has been implementing several various cloud services (more than 170) like Amazon Elastic Compute Cloud (EC2), Amazon Athena (analytics), AWS Cost Manager and Cost Explorer, Amazon Managed Blockchain, Amazon Aurora (database), Amazon CodeGuru (developer tools), and so many others.Nasdaq quoteIt shows a good example of consistency in developing their business system, negotiating more and more clients all over the world. The market has been becoming more saturated with Amazon services since its intense popularity growth in 2012.
You may find the data from Statista which demonstrates the revenue growth from 2013 to 2020. The results seem to be astounding as in 2020 figures show total revenue of more than 45 million U.S. dollars.Statista revenue growth from 2013 to 2020Whether you consider it a benefit or not, some customers find AWS functionality perplexing and complicated, as the number of functionalities is permanently increasing. Healthcare and financial industries are one of the main objects for AWS to concentrate and implement its use cases.

If you are made sure to choose AWS, you can examine AWS certification and training before becoming their client. During the classes, they will provide you with advanced knowledge of the system itself.
Let’s consider the key factors of AWS influence on the market:

  • long-term experience determines its substantial number of services provided;
  • renders a remarkable database of clients in more than 60 regions;
  • Amazon SageMaker establishes a solid base for AI development;
  • maintains more than 200 cloud computing services;

Azure explained

Azure is a cloud computing service that was established in 2008 and implements a vast variety of services, specializing in SaaS, PaaS, and IaaS. Azure endorses a different choice for coding, storage, mobile services, data managing, messaging, AI, developer tools, Blockchain, IoT.
Microsoft Service center takes responsibility for security and accuracy. To satisfy all the security needs, Microsoft established the Azure Trust Center which works according to the U.S. government program of reliability estimation. There is no need to worry that your data can disappear as it must be accumulated in 3 locations at one time. We cannot ignore the fact that Azure gives a chance to restore your data with built-in integration with System Center and HyperV.

You can easily work with API, launch new functionality, or keep an eye on all the data with the help of the Web-based Azure Portal. Since 2014, The Azure Resource Manager is available for observing and controlling data of service associations that follow mutual ideas and aims. Furthermore, you pay for the functionality you utilize.

Azure is quite adjustable as a user can work with any computer language and arrange backup itineraries. You may upgrade your apps, deploy, and post upgraded versions with the help of AutoScale. All the functions are sometimes difficult to perform externally or offline, and sometimes the right solution is to connect all the apps together online. Azure Site recovery center and Backup service implement safe maintenance of your deployed data with the help of data interruptions.

You can get a clear understanding of your outgoings and benefits if you use a calculating function. This becomes clear when you examine a trial version or get credit before migrating to Azure.

Let’s summarize the benefits:

  • Azure is available in more than 60 regions globally;
  • gives the possibility to integrate together all Microsoft products like Office 365;
  • demonstrates great suppleness when pouring big amounts of investments into customer’s data security;
  • provides cost-saving optimization of business workloads;
  • enables a client to explore comprehensive analytical tools.

GCP explained

GCP is another cloud storage that empowers app development, multi-cloud, analytics, machine learning, remote connection and collaboration, security services, and more. Google shows its fortitude with a “go-to-market strategy” and infrastructure-as-a-service (IaaS) concentrating attention on small and medium businesses.

Google gives a great possibility to work with Artificial intelligence similar to TensorFlow, a software library that provides tools for machine learning.
Google cloud came up with workable solutions for retail, manufacturing, supply chain, healthcare, media, gaming, COVID-19 cases, small businesses, and others. It offers a wide range of opportunities for deploying AI with AI Building Blocks, Vision AI, Media Translation, and more.

Before leveraging the GWS cloud, a user can try it out by completing the launch checklist on the official website. Google also offers Cloud certification (foundation, associate, professional) that ranges from no-hands experience to the top professional solutions.

Though, the availability is not that vast as its competitor’s accessible ones. Google is still broadening its services in Australia, Canada, India, Qatar. To try the platform services out you can get a credit of $300 and investigate all the computational functions.

To conclude:

  • GCP serves open-source ventures all over the world supporting small and medium-sized businesses;
  • machine learning and AI are supported by Google’s Cloud Machine Learning Engine;
  • charges are far cheaper than its competitors with discounts for computing workloads;
  • the great opportunity of live migrations.

Why choose AWS vs Google Cloud vs Azure and should you actually compare them?

To figure out which cloud option will be most suitable for your project and help you make a well-grounded decision, we have created a comparison table with the key differences in features between AWS and Azure, and GCP.

AWS Azure Google Cloud
Company AWS Inc. Microsoft Google
Established 2006 2010 2008
Availability 60 Regions more than 60 Regions 24 Regions
Security AWS Identity Services, AWS Single Sign-On, Amazon Cognito, AWS Directory Service, AWS Resource Access Manager, and more Azure Security Center Access Transparency, Cloud Identity, Cloud Data Loss Prevention, Cloud Key Management Service, and more
Pricing Pay-as-you-go Pay-as-you-go Pay-as-you-go
Computing EC2 Virtual Machines (VMs) Compute Engine
Cloud Storage Durability (annually) 99.999999999%  (11 nines) 99.99999999999999% (16 nines) 99.999999999 (11 nines)
Cost Optimization AWS Cost Explorer, AWS Trusted Advisor, AWS Budgets Azure Advisor Cost Management
Free Trial Period 12 months free the first 30 days free credit ($300)
Annual Revenue 2020 $45 billion $50 billion $13 billion

Explore the most fruitful use cases

Here are some other examples of great cooperation with AWS: Netflix, LinkedIn, Facebook, BBC, Adobe, Twitter. Amazon cloud delivers its service for the following industries: government institutions, healthcare, finances, startups, social media platforms, and many others.

Netflix has been collaborating with AWS since 2009, and after gaining enormous popularity, the streaming servers’ needs started growing rapidly. It created a powerful incentive for AWS to demonstrate its strengths and carry out a bunch of crucial improvements. For instance, Netflix uses more than 100,000 functionality features for broadcasting like security, emailing, and data science.

Airbnb migrated its application management on AWS cloud using more than 200 AWS instances. Amazon S3 helps with backups of picture and client data; AWS Elastic Load Balancing helps to arrange traffic operations efficiently.

Let us highlight the high rollers using Azure: MSI Computer, LG Electronics, NTT America, Wikimedia Foundation, News Corp, Intel.

Toyota Industries Corporation negotiated a deal with Azure for its IoT platform which is called GAUDI. They successfully deployed an AI system with the purpose to identify the major flaws and enhance performance by software as a service (SaaS).

The University of Waterloo leverages cloud storage functionality for upgrading experimental education by shifting to software as a service (SaaS). The employees of the university are able to share their research and easily access all the necessary data.

In order to show large-scale GCP deals, let us emphasize the most immense ones: Verizon, Twitch Interactive, CenturyLink, SAP, Intel, Yahoo, Marriott International. Most of the established collaborations include the telecommunications and entertainment industries.

Twitter has turned into a more adaptable platform because of collaboration with GCO on its analytics. Now, it’s a matter of a few seconds to generate exact analytics for Twitter users who are promoting their businesses with Twitter’s ad analytics platform.

Taking into consideration the healthcare supply chain, we can distinguish the massive cooperation of McKesson and GCP. McKesson is among the leaders in pharmaceutical retail, so Cloud SQL was the best choice for migrating and automatizing all the minor and tedious tasks while serving a client.


While taking a glimpse of AWS, Azure, and GCP cloud services, we have distinguished the main points for potential clients to emphasize the main use cases. It’s essential to pay attention to company security, worldwide availability, pricing system, annual revenue, computing abilities, durability rather than rely on your brand awareness. We support the fact that it’s essential to establish solid ground in cloud computing for your online business.

We would like to make every endeavor to choose a champ that will play to your benefit and provide you with technical consultancy and experts skilled in both technologies, matched with your product and your industry. Consult your idea or project with us.

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