Technology Researcher

Olena Hutak

Olena Hutak is a technology researcher covering advancements in AI, intelligent automation, and other emerging areas. She tells stories about tech that matters.

Latest posts from Olena Hutak

Blog Post · July 28, 2025

Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

AdTech and MarTech

Blog Post · July 25, 2025

How to Integrate a DSP with Ad Exchanges and SSPs

AdTech and MarTech

Blog Post · July 18, 2025

What Are the Challenges and Opportunities of In-Game Advertising?

AdTech and MarTech iGaming

Blog Post · July 17, 2025

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

AdTech and MarTech

Blog Post · July 14, 2025

OTT Advertising: What it is and How Does It Work?

AdTech and MarTech Media and Entertainment

Blog Post · July 14, 2025

The Anatomy of a Supply-Side Platform (SSP)

AdTech and MarTech

Blog Post · July 9, 2025

The Ultimate Guide to AdTech Terminology

AdTech and MarTech

Blog Post · July 3, 2025

What is an Ad Server and How Does It Work?

AdTech and MarTech

Blog Post · July 2, 2025

How Do First-Price and Second-Price Auctions Work in Online Advertising?

AdTech and MarTech