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Advertising software development services 

Create with us custom platforms, tools, and integrations to become independent from tech vendors. From full-stack AdTech systems to custom MarTech engines, we deliver advertising software development services that make data work harder, automate what matters, let your projects accelerate, and monetize your customer knowledge.

Advertising software development services 

Avenga’s AdTech and MarTech services 

Whether you’re starting from scratch or scaling what’s already there, we define and build what helps your advertising and marketing tech perform at its best. 

Tailored AdTech turns technology into a business advantage. We build solutions that create new opportunities and fit seamlessly into your ecosystem.

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Your marketing needs technology that moves as fast as your ideas. We build custom, advanced MarTech platforms that fit your workflows and power future growth.

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Data is only valuable when it drives action. We turn scattered information into clear insights – from unified pipelines to AI-driven decision engines.

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You don’t need to start from scratch. We build components and microservices that enhance your existing tools and integrate third-party solutions.

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Measurable AdTech impact 

100+

AdTech specialists

Experts focused on AdTech and MarTech service delivery. 

15

years in the industry 

Shaping the AdTech and MarTech ecosystem. 

200+

projects delivered

We design, build, and scale tech for global brands and disruptors alike.

15k+

hours of coding monthly 

Our teams make the technology alive everyday. 

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AdTech and MarTech strategy tailored to your domain 

Avenga approach 

Behind every great platform is a way of thinking. Ours is built on experience, focus, and adaptability. 

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    The AdTech niche 

    AdTech is not a side project for us — it’s the core of what we do. That focus shows in the speed, quality, and accuracy of our work. 

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    Thinking ahead 

    We don’t just build what’s asked. We look for ways to make your product better, faster, and more resilient — and we’ll tell you when there’s a smarter path ahead. 

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    Adapting to you 

    Our teams fit into your ecosystem — your tools, your workflows, your pace. Collaboration should be frictionless, and with us, 
it is. 

Speak to an expert

We help businesses become future-proof with technology

Tell us about your goals

Let’s talk about your ecosystem and how we can support you.

Arkadiusz Kumpin - Avenga

Arkadiusz Kumpin

Director of AdTech
Service Line 

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FAQ

Building a bespoke AdTech solution comes with multiple benefits such as full ownership of intellectual property and data, differentiation from competitors, freedom to design the platform around your precise goals, easy integration with your internal systems.
Over time, you’ll notice even more benefits — building your custom solution makes your company independent from external vendors or restrictive licensing agreements. Thus, you’ll significantly reduce cumulative fees and commissions. What’s more, this approach allows for seamless feature development and integration at your own pace.
We deeply understand the requirements behind digital transformation. Thus our teams employ best-in-class engineering standards and cloud architecture. Avenga has always been fully transparent while delivering advertising software development solutions — from the design part, to development, to the final outcome. A dedicated team of experts make sure your solution is compliant with global regulations, such as GDPR, CCPA, COPPA. To make it happen, we implement adequate features, e.g., consent management solutions, and adopt auditable, privacy-first design principles at every stage.
Of course, Avenga modular design and API-driven development is our specialization. We do our best to provide you with solutions that are easy to integrate with various platforms, including demand-side, supply-side, and data management platforms. To establish a seamless connection between your existing systems and third-party tools, we put an emphasis on interoperability and use custom middleware.
Typically, we start with creating a minimum viable product (MVP), which takes up to 6 months — depending on the platform’s complexity and feature scope. Our clients experience our full engagement. We use agile, iterative methodologies for prototyping, scaling based on real-world user feedback and at every stage, we include the stakeholder feedback.
Avenga’s AdTech team combines deep industry expertise with hands-on experience building DSPs, SSPs, exchanges, and retail media platforms for clients around the world. Unlike standard software vendors, we don’t just code — we bring together domain knowledge and product strategy, aligning engineering, compliance, integrations, and analytics to create solutions that truly transform how businesses operate in the AdTech ecosystem.