Insights

Analytics Suite for Piwik PRO 

This is the story of how Avenga took an open-source analytics tool called Piwik and created a multi-million dollar business, Piwik PRO, used by medium-sized business, large enterprises, and governments all over the world.

June 21, 2025 4 min read

  • Client Piwik
  • Industry Digital advertising
  • Service MarTech
  • Technologies MongoDB, MySQL, RabbitMQ, Redis, 7tag (rebranded to Piwik PRO Tag Manager)

Introduction 

Piwik PRO is an analytics suite that consists of an analytics platform, tag manager, customer data platform and consent manager. 

  • 7+

    Premium features developed between 2014–2016

  • 3

    Hosting models: On-premises, Private Cloud, and Public Cloud

What makes Piwik PRO unique is their commitment to privacy and security. 

Their products are available in on-premises, private cloud and cloud hosting options. Each of them adheres to the strictest data protection regulations and gives their clients with full data ownership. 

Challenge 

Technical issues are part of software development, but thanks to our analytics expertise and agile methods, we solved most of them quickly. Still, one major challenge stood out with Piwik Cloud—managing traffic. 

Like many SaaS platforms, Piwik Cloud had to handle unpredictable traffic spikes, sometimes processing tens of requests per second, other times hundreds. To address this, we implemented several solutions: 

  • High Availability: We added a redundant machine to prevent data loss during hardware failures. 
  • Load Balancing: We used multiple servers to manage tracking requests, applying load balancing to both frontend machines and MySQL databases—each requiring a different setup. 
  • Queue Systems: RabbitMQ and Redis helped smooth out traffic peaks and speed up response times. 
  • Multithreaded Processing: We enabled background data aggregation to fully leverage the available hardware. 
  • Database Optimization: Adjusting settings, such as enabling compression, allowed us to maximize resource use. 

Solution 

Enables Piwik PRO users to understand how their users converted to Goals by showing which ‘paths’ on their website visitors followed before a Goal Conversion. Especially useful for ecommerce sites.
Simplifies the process of managing user access and admin permissions. User Groups saves time when assigning and revoking view and user permissions. Recommended for organizations with a large number of users and websites.
Adds another layer of protection and forces all users of a Piwik PRO instance to change their passwords regularly, which keeps data even more secure.
Allows users to customize the look and feel of their Piwik PRO instance by personalizing the color scheme and fonts, inserting their business’s logo, and replacing all mentions of Piwik PRO with their business’ name.
Enables Piwik PRO users to view and compare the most important data from up to three different segments all in one place, which helps them gain deeper insights to attract more traffic and increase conversions.
Allows users to see how many visits their website records over a short period of time, enabling them to choose the best moment to add new content or products in order to increase their exposure.
Metasites shows aggregated data from any number of web properties. It gathers analytics information from hundreds of websites and displays everything together in one dashboard.

Process 

Uncover Enterprise Analytics Opportunities

To kick things off, we dug into how organizations were using the open‑source Piwik and uncovered the gaps holding back enterprise users.

Those early insights set us up to build a suite that truly answers both analytics demands and strict privacy requirements.

Architect a Privacy-First Analytics Platform

Next, we sketched a privacy‑first architecture, weaving in advanced reporting, intranet analytics, and customizable dashboards.

From the start, our north star was clear: give full control over data without sacrificing performance.

Build Scalable Cloud & On‑Prem Analytics 

Then we rolled up our sleeves and hit the ground running, tackling cloud and on‑premises builds in agile sprints.

Every sprint was guided by client feedback—so features like the tag manager and conversion attribution landed just when they were needed.

Deliver Continuous MarTech Innovation 

Finally, we kept the innovation engine humming with regular feature drops and performance tweaks to handle traffic spikes.

That steady stream of updates has turned Piwik PRO into a leading, privacy‑focused alternative for enterprises around the world.

Results 

Avenga spun out Piwik PRO as a separate company in 2020. 

Since then, Piwik PRO has emerged as one of the main alternatives to Google Analytics and has grown both its employee and client numbers. 

Facing traffic spikes or privacy issues? We’ll help you build a scalable, secure analytics solution.

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Spinning out as an independent company, Piwik PRO quickly became a trusted enterprise analytics platform with a focus on privacy and compliance. It now serves clients in regulated industries, offering advanced features and flexible hosting that meet strict data protection standards. 

Avenga’s deep MarTech expertise, agile development approach, and focus on real user needs were key to this success. From an open-source tool to a multi-million dollar business, Piwik PRO proves how the right partnership turns innovation into lasting value. 

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