Insights

Avenga’s Header Bidding Control Center 

The Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup. It allows you to change the configuration of ad units, select different demand partners, and upgrade the Prebid.js version — all without having to make any manual changes to the code directly!

July 25, 2025 4 min read

  • Client Internal project
  • Industry Programmatic advertising
  • Service AdTech
  • Technologies TypeScript, JavaScript, Python, React, NodeJS, GO, Angular

Introduction 

Over the past few years, many companies have approached us and inquired about development services for Prebid, which has led us to work on a number of Prebid-related development projects here at Avenga. 

  • 7

    Technologies used to build the solution

  • 2

    Main usage models: Ready-to-Use and Custom Development

We noticed that many of these projects had very similar scopes and wanted to solve the same problems. 

Challenge 

The main problems our clients face with their prebid.js setup are: 

  • Convenience: For publishers and agencies that manage multiple websites, making changes to a prebid.js setup across multiple websites is very inconvenient. 
  • Errors: Making changes to the ad slots, demand partners, and prebid.js version requires making manual changes to the code directly, which is highly prone to errors. 
  • Time: It takes some time to make manual changes to a prebid.js setup, and if you need your web developers to make the changes, then it can delay the implementation of these changes even further. 
  • Control: In some cases, a prebid.js setup is managed by web developers and not by AdOps or sales teams. 

Solution 

The Header Bidding Control Center provides a simple way to manage Prebid.js configurations without having to modify code manually. It consolidates control over ad units, demand partners, and version updates into one intuitive interface.
The tool was created based on patterns we observed across multiple Prebid-related projects. It helps teams eliminate redundant development tasks while keeping the setup flexible and easy to update.
You can use it as a white-label solution, integrate it into your existing tech stack, or adapt it with custom features. It works just as well for internal AdOps teams as it does for AdTech vendors expanding their product lineup.

Process 

Identifying Recurring Client Challenges 

We started by analyzing the most common pain points shared by clients managing multiple header bidding setups.

This helped us define a clear scope focused on convenience, error reduction, and autonomy for non-technical users.

Designing a Modular and Adaptable System 

The architecture was built with flexibility in mind, enabling seamless updates to Prebid.js versions and demand partner configurations.

We ensured the interface could be branded and reused across different client environments.

Developing the Platform With Modern Technologies 

Using technologies like TypeScript, React, and Node.js, we built a robust web application that generates and serves ready-to-use Prebid containers.

Our backend supports both default functionality and additional custom features.

Testing, Deploying, and Refining With Real-world Use

We launched the Header Bidding Control Center in client projects to validate its performance in live environments.

Based on client feedback, we introduced improvements and finalized both the Ready-to-Use and Custom Development models.

Results 

We build and released the Header Bidding Control Center. 

We’ve since used the Header Bidding Control Center in some of our AdTech development projects for our clients. 

Want to make managing Prebid.js less of a hassle? We’ll walk you through it. 

Let`s talk

The Header Bidding Control Center was born from a clear pattern: companies struggling with fragmented, error-prone Prebid.js setups that were too reliant on developer availability. By turning that challenge into a product, we delivered something practical — a fast, reliable way to manage header bidding configurations without digging into code. 

Whether you’re running multiple publisher sites, serving clients as an AdTech vendor, or simply looking to streamline how Prebid.js works in your ecosystem, the Control Center gives you the control and flexibility you’ve been missing — without compromising speed or accuracy. 

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