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Technology Researcher

Olena Hutak

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What is Programmatic Audio and How Does it Work?

Blog Post · January 29, 2026

What is Programmatic Audio and How Does it Work?

Media and Entertainment AdTech and MarTech

Deterministic and Probabilistic Matching: How Do They Work?

Blog Post · January 29, 2026

Deterministic and Probabilistic Matching: How Do They Work?

AdTech and MarTech Media and Entertainment

What is Waterfalling and How Does it Work?

Blog Post · January 29, 2026

What is Waterfalling and How Does it Work?

Media and Entertainment AdTech and MarTech

Identity in AdTech: Unravelling The ID Problem

Blog Post · January 29, 2026

Identity in AdTech: Unravelling The ID Problem

Media and Entertainment AdTech and MarTech

The Advantages and Disadvantages of Search Ads

Blog Post · January 29, 2026

The Advantages and Disadvantages of Search Ads

Top Supply-Side Platform (SSP) and Ad Exchange Companies

Blog Post · January 29, 2026

Top Supply-Side Platform (SSP) and Ad Exchange Companies

AdTech and MarTech Media and Entertainment

Google’s Privacy Sandbox Explained

Blog Post · January 29, 2026

Google’s Privacy Sandbox Explained

How Safari’s Privacy Preserving Ad Click Attribution Works

Blog Post · January 29, 2026

How Safari’s Privacy Preserving Ad Click Attribution Works

AdTech and MarTech Media and Entertainment

Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

Blog Post · January 29, 2026

Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

AdTech and MarTech Media and Entertainment

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