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Avenga / Insights / Olena Hutak
Olena Hutak - Avenga

Technology Researcher

Olena Hutak

Olena Hutak is a technology researcher covering advancements in AI, intelligent automation, and other emerging areas. She tells stories about tech that matters.

Latest posts from Olena Hutak

What Is Email Automation and How Does It Work? 
Blog Post · September 2, 2025

What Is Email Automation and How Does It Work? 

AdTech and MarTech
How Does Real-Time Bidding (RTB) Work? 
Blog Post · September 1, 2025

How Does Real-Time Bidding (RTB) Work? 

AdTech and MarTech
Deterministic and Probabilistic Matching: How Do They Work?
Blog Post · August 29, 2025

Deterministic and Probabilistic Matching: How Do They Work?

AdTech and MarTech
AdTech Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA) 
Blog Post · August 29, 2025

AdTech Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA) 

AdTech and MarTech
What is MadTech? The Convergence of AdTech and MarTech
Blog Post · August 29, 2025

What is MadTech? The Convergence of AdTech and MarTech

AdTech and MarTech
Agile vs Waterfall: Which Method is More Successful? 
Blog Post · August 25, 2025

Agile vs Waterfall: Which Method is More Successful? 

Product Engineering
The Advantages and Disadvantages of Search Ads 
Blog Post · August 20, 2025

The Advantages and Disadvantages of Search Ads 

AdTech and MarTech
What Is Audience Extension and How Does It Work? 
Blog Post · August 20, 2025

What Is Audience Extension and How Does It Work? 

AdTech and MarTech
How Can Publishers Detect if Someone is Using an Ad Blocker? 
Blog Post · August 18, 2025

How Can Publishers Detect if Someone is Using an Ad Blocker? 

AdTech and MarTech Media and Entertainment
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