Top Demand-Side Platform (DSP) Companies 

Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel. 

Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels.  

Below we list the main demand-side platforms (DSPs) operating in the programmatic advertising industry today.  

What Is a Demand-Side Platform (DSP) and How Do They Work? 

A demand-side platform (DSP) is an advertising technology (AdTech) platform that allows media buyers (advertisers and agencies) to create and run advertising campaigns across thousands of publishers.  

DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers and agencies to buy inventory from various ad exchanges and SSPs on an impression-by-impression basis through one user interface. 

To help improve targeting and enhance media buys, DSPs often utilize data from data management platforms (DMPs). 

What Are the Main Components of a Demand-Side Platforms? 

While each DSP offers slightly different features and functionalities, there are a number of components that most DSPs would have: 

The Criteria 

We define a DSP as a platform that allows brands and agencies to buy inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.  

Also, we’ve only listed DSP vendors and we haven’t included agencies or businesses that use another DSP (e.g. agencies using a white-labelled solution). 

The Top Demand-Side Platforms (DSPs) in 2025

AcuityAds 

AcuityAds is a leading technology company that provides marketers with a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention throughout the customer journey.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO 

Founded: 2009 

Headquarters: Toronto, Canada 

Private or public: Public  

Adcash 

Adcash is an online advertising trading platform designed to deliver services to online publishers and brand advertisers globally. The platform monetizes the digital content with relevant ad campaigns at industry-leading rates and provides the reach to engage with their target audience across a network of publishers.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE 

Founded: 2007 

Headquarters: Tallinn, Estonia  

Private or public: Private 

AdColony 

AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally.  

Inventory they buy: In-app 

Founded: 2011 

HQ: Los Angeles, California 

Public or private: Private (a subsidiary of Otello Corporation). 

Adelphic 

Adelphic is a leading cross-channel DSP that provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. 

The type of inventory they buy: MOBILE IN-APP, NATIVE, VIDEO  

Founded: 2010 

Headquarters: Irvine, California 

Private or public: Private 

Adform 

Adform is a full stack ad-tech platform that encompasses data and trading, servicing media agencies, trading desks, brands, and publishers globally. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, OTT/CTV 

Founded: 2002 

Headquarters: Denmark, Scandinavia 

Private or public: Private 

Admedo 

Admedo is a industry-leading tech Demand-Side Platform (DSP) developed to democratise the programmatic landscape with the customisable technology in greater transparency and control of programmatic advertising.  

The type of inventory they buy: DISPLAY, VIDEO. 

Founded: 2012 

Headquarters: London, United Kingdom 

Private or public: Private 

Adobe Advertising Cloud 

The Adobe Advertising Cloud DSP is the only omnichannel platform that supports all forms of TV campaigns. Advertisers get access to more than 50 publishers and TV broadcasters and can build a unified customer profile that goes beyond cookies and devices. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2009 and in 2016 acquired TubeMogul 

Headquarters: San Jose, California 

Private or public: Public 

AdRoll 

AdRoll Growth Marketing Platform unifies all data, channels, and measurement – so over 37,000 D2C brands to reach the right customer at the right time. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO 

Founded: 2006 

Headquarters: San Francisco, California 

Private or public: Private 

Adthink 

Adthink is a recognized global digital advertising expert in audience monetization connecting millions of web and mobile users around the globe.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO 

Founded: 2001 

Headquarters:  Tassin-la-Demi-Lune, France 

Private or public: Public 

Amazon DSP 

Amazon DSP allows advertisers to programmatically buy display, video, and audio ads both on and off Amazon.  

The type of inventory they buy: DISPLAY, VIDEO, AUDIO 

Founded: Amazon Advertising was founded in 2008 and launched its DSP in 2019. 

Headquarters: Seattle, Washington, USA 

Private or public: Public 

Amobee 

The Amobee Marketing Platform provides mobile advertising solutions that insert interactive advertisements into various mobile communication channels such as Facebook, Instagram, Pinterest, Snapchat and Twitter.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2005 

Headquarters: Redwood City, California, USA 

Private or public: Private 

Appreciate 

Appreciate® is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take total control of their programmatic ecosystem.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO 

Founded: 2011 

Headquarters: San Francisco, California, USA 

Private or public: Private 

Avocet 

Avocet provides a demand-side platform for digital advertising with viewability, cross-device and class-leading optimization all built-in to measure the effectiveness of media buying. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO 

Founded: 2014 

Headquarters: Glasgow, Scotland  

Private or public: Private 

Basis 

Basis is a SaaS advertising technology platform that unifies programmatic buying and direct buying along with workflow automation through cross-channel campaign planning and universal reporting and business intelligence. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, 

Founded: 2001 

Headquarters: Chicago, Illinois 

Private or public: Private 

Beeswax 

Beeswax offers the advertising industry’s first Bidder-as-a-Service. Beeswax enables sophisticated marketers to break free from the limitations and constraints of opaque, one-size-fits-all programmatic buying platforms by providing a customizable bidder.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2014 

Headquarters: New York City, New York 

Private or public: Private 

Bidease 

Bidease is a fully transparent DSP for mobile marketers with risk-free programmatic performance solutions that help the world’s biggest brands and developers achieve their performance advertising goals. 

Type of inventory they buy: BANNERS, IN-APP, INTERSTITIAL, NATIVE, REWARDED VIDEO, VIDEO 

Founded: 2016 

Headquarters: New York, New York, US 

Private or public: Private 

BidMind 

BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. They help brands and agencies launch data-driven campaigns and offer industry-leading targeting capabilities. BidMind is available as both a self-service and managed service platform. It is also available as a white-label solution for agencies and advertisers ready to become tech vendors. 

The type of inventory they buy: CTV, DISPLAY, MOBILE IN-APP, AUDIO 

Founded: 2020 

Headquarters:  Dover, Delaware

Private or public: Private 

Bidswitch 

BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, native, video, TV, DOOH and VR ecosystems — all via a single standardised integration. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV, VR 

Founded: 2013 

Headquarters: New York City, New York 

Private or public: Private 

Bidtellect 

Bidtellect is a consumer-led and privacy-first native DSP. Bidtellect provides a proprietary advanced optimization tool, known as IntellibidTM, and a proprietary algorithm to track post-engagement metrics. 

The type of inventory they buy: NATIVE 

Founded: 2014 

Headquarters: Delray Beach, Florida 

Private or public: Private 

Bucksense 

Bucksense bring brands and publishers together to embrace direct digital marketing by providing support and technology to achieve the goal of performance and control over strategy, data and results. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO 

Founded: 2012 

Headquarters: New York City, NY 

Private or public: Private  

C1X 

C1X is a full-stack advertising and marketing technology platform that provides the ideal set of integrated tools and technologies that allow advertisers and marketers find the audiences and premium inventory to buy and transact in an efficient manner.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, AUDIO, OTT/CTV 

Founded: 2014 

Headquarters: New York City, NY 

Private or public: Private 

Choozle 

Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, and mobile. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO  

Founded: 2012 

Headquarters: Denver, Colorado 

Private or public: Private 

Criteo 

Criteo is a personalized commerce marketing platform that enables brands and retailers to connect with shoppers and serve by displaying interactive banners generated on the online browsing habits.  

The type of inventory they buy: DISPLAY 

Founded: 2005  

Headquarters: Paris, France 

Private or public: Public 

Datawrkz 

Datawrkz is a leading Advertising Technology provider for publishers, agencies, and brands driving higher Yield for publishers through proprietary technology in areas such as Header Bidding and Innovative Ad Units. 

The type of inventory they buy: DISPLAY, VIDEO,  

Founded: 2013 

Headquarters: Austin, Texas 

Private or public: Private 

Dataxu 

Dataxu (acquired by Roku) is a leader at providing marketing cloud services that help marketers better understand the customers they are targeting by focusing on marketing investments to optimize results and improve the return on investment. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2009 

Headquarters: Boston, Massachusetts 

Private or public: Private 

Delta Projects 

Delta Projects platform (DSP + DMP + Ad Server + Big Data) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO 

Founded: 2002 

Headquarters: Stockholm, Sweden 

Private or public: Public  

Digilant 

Digilant is a programmatic buying company, designed for both agencies and brands to connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2009 

Headquarters: Boston, MA 

Private or public: Private 

DV360 

Display & Video 360, a part of Google’s Marketing Platform, is a single, integrated product that helps creative, data and media teams work together to execute end-to-end ad campaigns.  

DV360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. 

The type of inventory they buy:  DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: February 1996  

Headquarters: New York City, New York 

Private or public: Public (owned by Google/Alphabet). 

Edge226 

Edge226 delivers mobile-centric performance services, AI-empowered advertising solutions, and user acquisition media buying services across a range of media platforms including Peak DSP, Facebook, Google, Snapchat, TikTok, and more. The company determines the ideal customer for each app, targets relevant audiences, and delivers campaigns programmatically to those that are more likely to install, continuously engage, and spend on the brand’s offering. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO 

Founded: 2006 

Headquarters: New York City, New York 

Private or public: Private 

Emerse 

Emerse is an ad-tech company that developed a unique technology stack a DSP for programmatic advertising to help clients deliver digital advertising campaigns using sophisticated algorithms and data. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, CTV 

Founded: 2007 

Headquarters: Lund, Sweden 

Private or public: Private 

Epom 

Epom Ad Server provides an ad management platform developed to make the setup of an effective advertising process easy for everyone from a website owner to a large-scale cross-channel network. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO 

Founded: 2010 

Headquarters: Kiev, Ukraine 

Private or public: Private 

Eskimi 

Eskimi is a full-stack programmatic advertising platform with more than 1.5B profiled users worldwide. The platform offers unique rich media creatives, advanced targeting, in-game advertising & premium ad-ops service.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, CTV  

Founded: 2006 

Headquarters: Vilnius, Lithuania 

Private or public: Private  

ExactDrive 

ExactDrive provides a real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, CTV 

Founded: 2008 

Headquarters: Milwaukee, Wisconsin 

Private or public: Private 

Eyereturn Marketing 

Eyereturn Marketing provides Internet solutions for the online marketing and advertising industry offering ad-serving, database administration services, and media buying demand side platform to improve the way brands connect with their customers. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO 

Founded: 2000 

Headquarters: Toronto, Canada 

Private or public: Private  

FreakOut 

FreakOut is a global advertising company committed to service the digital marketing needs of both advertisers and publishers capitalizing on high impact videos and native advertising to capture target audience. 

The type of inventory they buy: MOBILE IN-APP, NATIVE, VIDEO 

Founded: 2010 

Headquarters: Singapore, Singapore 

Private or public: Private 

Getintent 

Getintent is an adtech company that offers a highly customizable AI-powered programmatic suite for agencies, publishers, broadcasters and content owners empowering them to grow programmatic revenue.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, OTT/CTV 

Founded: 2013 

Headquarters: New York City, New York 

Private or public: Private 

Groundhog Technologies 

Groundhog Technologies is a leader in the mobile network and user analytics, enabling operators to accurately pinpoint the location and experience of subscribers, mine deep network and user insights, and implement proactive solutions across network, customer care, and marketing use cases. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2001 

Headquarters: Cambridge, MA 

Private or public: Private 

HeadWay Digital 

Headway Digital is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide with mobile-first DSP, Smadex, integrating with partner platforms for brand seamless data-driven digital solutions.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, AUDIO, VIDEO, OTT 

Founded: 2010 

Headquarters: Barcelona, Spain 

Private or public: Private 

Hivestack 

Hivestack is a marketing technology company that helps marketers target consumers based on where they are and places they’ve been with a ad tech stack platform that includes an SSP for DOOH media owners, an ad exchange with API to monetize unsold inventory, and a DSP used by digital agencies to buy DOOH programmatically.  

The type of inventory they buy: DOOH 

Founded: 2016 

Headquarters: Montreal, Canada 

Illuma 

Illuma uses AI to deliver advanced contextual ad targeting, helping brands prospect more effectively to uncover relevant new audiences, without personal data. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP,  

Founded: 2008 

Headquarters: Barbican, UK 

Private or public: Private 

Iperceptions 

iperceptions is a global leader in Customer Experience Management (CEM) solutions, guiding the world’s most respected brands to become customer-centric organizations by using an expert-guided approach and Enterprise-class technology.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 1999 

Headquarters: Montreal, Canada 

Private or public: Private 

Knorex 

Knorex is a technology company that provides Precision Performance Marketing products and solutions to leading trading desks, agencies, and brands with its DSP.  Knorex XPO enables businesses to deliver tailored marketing messages to specific audiences at the right moment across devices and advertising channels, producing measurable performance while delivering personalized marketing experience in real-time. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV, SOCIAL, EMAIL, SEARCH 

Founded: 2010  

Headquarters: Singapore, Singapore 

Private or public: Private 

LifeStreet 

LifeStreet builds solutions to help mobile app developers find and grow their audiences. Its leading programmatic marketing platform empowers mobile marketers to take full advantage of programmatic advertising by offering transparency, granular controls, and high performing ad experiences. LifeStreet’s proprietary deep learning models drive more effective bidding, enabling higher user quality, and deliver 50% more ROI than traditional machine learning models.  

The type of inventory they buy: MOBILE IN-APP 

Founded: 2009 

Headquarters: San Francisco, California, USA 

Private or public: Private 

Liftoff 

Liftoff is a complete mobile app marketing platform that helps companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find all the best users for your app, creative testing to deliver the most engaging ad experience and a unique cost per revenue model to optimize for your LTV goals. 

The type of inventory they buy: MOBILE IN-APP 

Founded: 2012 

Headquarters: Redwood City, California, USA 

Private or public: Private 

Loop Me 

LoopMe is a full-stack tech platform that  harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes – consideration, purchase intent, foot traffic and sales. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, OTT/CTV 

Founded: 2012 

Headquarters: London, United Kingdom 

Private or public: Private 

Mediarithmics 

Mediarithmics is an end-to-end Data Marketing Platform that allows brands to easily launch personalized, cross-channel marketing campaigns in 16 European countries and the United States. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE 

Founded: 2013 

Headquarters: Paris, France 

Private or public: Private 

Microad 

Microad is a Japanese DSP that’s integrated with major exchanges and SSPs. Microad provides solutions to both advertisers, such as optimized ad serving, and to publishers, such as the maximization of revenue. 

The type of inventory they buy: DOOH 

Founded: 2016 

Headquarters: Montreal, Canada 

Private or public: Private 

Nativo 

Nativo empowers brands and publishers with the world’s most advanced technology for content by enabling storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO,  

Founded: 2010 

Headquarters: El Segundo, CA 

Private or public: Private 

Platform161 

Platform161 is the world’s only truly customizable demand side platform, as we believe that one size does not fit all in the digital advertising landscape. Platform161 comprises the ability to adapt and customize maximum return on investment with transparent approach to maximize value.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, AUDIO, OTT/CTV, OOH 

Founded: 2012 

Headquarters: Amsterdam, Netherlands 

Private or public: Private 

Playdigo 

Playdigo is a truly transparent and performance driven growth that specializes in interactive video and playable ads design for brands and app developers looking to grow their customer base in the most cost effective and ROI positive way.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO 

Founded: 2014 

Headquarters: San Francisco, California 

Private or public: Private 

Pocketmath 

PocketMath is the world’s largest, self-serve, mobile advertising platform for buying programmatic real-time bidding (RTB) inventory. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO 

Founded: 2011 

Headquarters: Austin, Texas 

Private or public: Private 

Quantcast 

Utilizing AI-driven DSP, Quantcast effortlessly anticipates the audiences with the highest likelihood of making purchases, efficiently optimizing campaigns to achieve consistent and scalable business outcomes. Advertisers benefit from time and energy savings, enabling innovation to propel their business forward. 

The type of inventory they buy: DISPLAY, MOBILE, VIDEO, AUDIO, OTT/CTV 

Founded: 2006 

Headquarters: San Francisco, California, U.S 

Private or public: Private 

RTB House 

The RTB House has the only one in the world ad buying engine fully powered by deep learning algorithms that  identify potential buyers and boosts performance via 1:1 ultra-personalized retargeting up to 50 percent more efficient than standard machine learning AI-based approaches. 

The type of inventory they buy: DISPLAY, MOBILE, VIDEO, AUDIO, OTT/CTV 

Founded: 2012 

Headquarters: Warsaw, Poland 

Private or public: Private 

RTBiQ 

RTBiQ empowers custom brands KPIs and opportunities for media buyers and advertisers to optimize across devices and formats, including digital audio, native, video and display. Its mobile-first DSP platform was designed with a full suite of analytics tools to provide advanced insights into performance, from view-through and listen-through visits to in-store foot traffic. 

The type of inventory they buy: DISPLAY, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2013 

Headquarters: San Francisco, California 

Private or public: Private 

S4M 

S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, OTT/CTV, OOH 

Founded: 2011 

Headquarters: Paris, France 

Private or public: Private 

Semasio 

Semasio is the first provider offering Unified Semantic Targeting that enables programmatic advertising professionals to seamlessly combine Audience, Contextual and Brand Fit targeting solutions. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, AUDIO, SOCIAL 

Founded: 2010 

Headquarters: New York, NY 

Private or public: Private  

Silverbullet Data Services Group 

The Silverbullet Data Services Group is a new breed of data-smart marketing services, designed to empower businesses to achieve the hybrid of data services, insight-informed content and programmatic. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO 

Founded: 2016 

Headquarters: London, UK 

Private or public: Private 

Simpli.fi 

Simpli.fi provides an advertising technology platform that simplifies the use of unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges to target, bid, and optimize at data element level. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, OTT/CTV 

Founded: 2011 

Headquarters: Forth Worx, Texas 

Private or public: Private 

SmartyAds 

SmartyAds is a global full-stack ad stack platform for publishers, advertisers, and ad networks that delivers cutting-edge programmatic solutions for display, mobile web, in-app, and video advertising for various platforms and devices. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2013 

Headquarters: New York City, New York 

Private or public: Private 

Source 

MediaMath powers the digital advertising for more than 4,000 advertisers by building a new accountable & addressable supply chain for the industry which delivers real impressions on media properties that come from real people looking at relevant ads. 

The type of inventory they buy:  DISPLAY, MOBILE IN-APP, CTV 

Founded: 2007 

Headquarters: New York City, New York 

Private or public: Private 

Splicky 

Splicky runs a demand-side platform (DSP) for mobile and DOOH campaigns, a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface. 

The type of inventory they buy: MOBILE IN-APP, NATIVE, VIDEO, CTV, DOOH 

Founded: 2013 

Headquarters: Zurich, Switzerland 

Private or public: Private  

StackAdapt 

StackAdapt is a self-serve programmatic advertising platform which facilitates the most of progressive work in machine learning to meet cutting-edge user experience in ad buyers plan, execution, data-driven native advertising management and campaigns across all devices.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, 

Founded: 2013 

Headquarters: Toronto, Canada 

Private or public: Private 

TabMo 

TabMo provides mobile programmatic technology for agencies and advertisers, enabling them to access premium publishers inventory through deals, and leverage mobile audience data from trusted and selected partners. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, AUDIO, OTT/CTV 

Founded: 2013 

Headquarters: New York City, New York 

Private or public: Private 

Taptica 

Taptica is a publicly traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO,  

Founded: 2011  

Headquarters: San Francisco, CA 

Private or public: Public  

Targetoo 

Targetto is an industry leader in programmatic advertising that offers executing branding and performance campaigns run globally. Targetoo runs campaigns for A-Brands like McDonalds, Pizza Hut, Mercedes, BMW, Nike, Huawei and Emirates but also smaller advertisers and media-agencies.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2012 

Headquarters: Amsterdam, Holland 

Private or public: Private 

Teads 

Teads is an end-to-end platform that delivers full-funnel, outcome-oriented advertising powered by cutting-edge creative technology (Teads Studio) and AI-driven optimization with the best publishers in the world that distribute ads to over 1.5 billion people every month. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO,  

Founded: 2011 

Headquarters: New York City, NY 

Private or public: Private 

The Trade Desk 

The Trade Desk is a self-service technology platform to manage data-driven digital advertising campaigns that enables buyers to create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO 

Founded: 2009 

Headquarters: Ventura, California 

Private or public: Public 

Travel Audience 

Travel audience is the world’s leading data-driven travel advertising platform that connects the leading performance-oriented advertisers with the biggest network of publishers, reaching millions of travelers.  

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2011 

Headquarters: Berlin, Germany 

Private or public: Private 

Verizon Media Platform 

Verizon Media is one of the largest media companies in the world. It’s Media Platform offers an integrated advertising platform that allows companies to buy and sell display, native, CTV and OTT inventory. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, CTV 

Founded: 2006 

Headquarters: San Francisco, California 

Private or public: Private (a subsidiary of Verizon) 

Waardex 

WaardeX provides a Real Time Bidding platform for both demand and supply partners to connect their inventory to multiple ad exchanges, DSPs, and networks at once.   

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO  

Founded: 2015 

Headquarters: Tallinn, Estonia 

Private or public: Private 

Xandr 

Xandr Media is an industry leader in addressable and audience based advertising that combines a large-scale portfolio of ad inventory across a premium content library with precise targeting capabilities to deliver better value for advertisers. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2018  

Headquarters: New York City, New York 

Private or public: Private (part of AT&T’s WarnerMedia division).  

Xaxis 

Xaxis transforms digital media into business outcomes to maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals.  

The type of inventory they buy: DISPLAY, DOOH, AUDIO, VIDEO, OTT 

Founded: 2011 

Headquarters: New York City, NY 

Private or public: Private (subsidiary of WPP) 

Zemanta 

Zemanta is an advertising-technology company that offers a programmatic native advertising platform which specializes in the art and science of content distribution to connect media agencies and brands that want to put their content to work. 

The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV 

Founded: 2007  

Headquarters: New York, NY 

Private or public: Private 

Zeta Global 

Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. 

In May 2019, Zeta Global acquired Sizmek’s DSP and DMP. 

The type of inventory they buy: DISPLAY, MOBILE, VIDEO, CTV 

Founded: 2007  

Headquarters: New York, NY 

Private or public: Private 

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