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Home / Magazine / AdTech and MarTech

AdTech and MarTech

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What is Programmatic Advertising? The Definitive Guide
October 2, 2025

What is Programmatic Advertising? The Definitive Guide

Media and Entertainment AdTech and MarTech
The Anatomy of a Supply-Side Platform (SSP) 
January 29, 2026

The Anatomy of a Supply-Side Platform (SSP) 

Media and Entertainment AdTech and MarTech
What’s the Difference Between Waterfall Auctions & Header Bidding? 
October 2, 2025

What’s the Difference Between Waterfall Auctions & Header Bidding? 

Media and Entertainment AdTech and MarTech
What Is Demand Path Optimization (DPO)? 
September 26, 2025

What Is Demand Path Optimization (DPO)? 

Media and Entertainment AdTech and MarTech
The Ultimate Guide to AdTech Terminology 
January 29, 2026

The Ultimate Guide to AdTech Terminology 

Media and Entertainment AdTech and MarTech
What Is a Data Broker and How Does It Work?
January 29, 2026

What Is a Data Broker and How Does It Work?

AdTech and MarTech Media and Entertainment
The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained 
September 26, 2025

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained 

Media and Entertainment AdTech and MarTech
What is Contextual Targeting and How Does It Work?
January 29, 2026

What is Contextual Targeting and How Does It Work?

AdTech and MarTech Media and Entertainment
What’s the Difference Between Zero-Party, First-Party and Third-Party Data? 
September 26, 2025

What’s the Difference Between Zero-Party, First-Party and Third-Party Data? 

AdTech and MarTech Media and Entertainment
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