Insights

The AdTech Book: The world’s most comprehensive guide to AdTech mastery 

The AdTech Book

New technologies, stricter privacy rules, and disruptive business models are constantly changing advertising game. The AdTech Book offers a unique value for leaders navigating this complexity — it helps you cut the noise and identify what brings growth.

We’ve reached a turning point. The days of juggling endless tools and chasing metrics that don’t matter are behind us. The winners in the next era of advertising will be the ones who simplify, focus, and build strategies that put people — not platforms — at the center.

Arkadiusz Kumpin
Head of AdTech
AdTechBook
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Specifically developed for

Understand what technologies and solutions shape the industry and stay competitive.

AdTech leaders - Avenga

Learn how to increase revenue with reporting, targeting and personalization solutions and scale.

Publishers - Avenga

Discover the best platforms and tools for campaign management and boost ROI.

Ad agencies - Avenga

Get a clear path to reducing AdTech and MarTech clutter and drive better customer engagement.

Enterprise brands - Avenga

Key insights in The AdTech Book

From the authors of copious AdTech success stories

200+

We completed more than 200 projects for our clients since 2009.

15k+

Each month we invest 15,000+ hours delivering excellent AdTech solutions.

100+

We have more than 100 AdTech and MarTech dedicated professionals.

Avenga — your AdTech ally 

  • Leading the way - Avenga

    Leading the way

    We help shaping AdTech trends. Since 2009, our teams guide global players in navigating complexities of this industry.

  • A reliable partner - Avenga

    Future-oriented

    Avenga builds solutions that grow with you: scalable, privacy-first, and AI-driven – to keep businesses ahead of the next disruption.

  • Future oriented - Avenga

    A reliable partner

    Enterprises, agencies, and publishers rely on us not just as a vendor, but as a long-term partner who cares about results.

  • Success driven - Avenga

    Success-driven

    Complexity is our comfort zone. We simplify the tough stuff so you can focus on growth, impact, and success in your field.

Download AdTech book

FAQ

This book is designed for executives, decision-makers, and practitioners in AdTech, MarTech, publishing, media agencies, and enterprise brands. If you’re responsible for strategy, technology, or growth in digital advertising, this guide will give you the clarity and frameworks you need.
You’ll gain a clear understanding of today’s AdTech and MarTech landscape, practical ways to simplify and optimize your tech stack, proven strategies for accurate measurement, and a look at the 2026 AdTech environment: AI, privacy-first advertising, and data.
It’s not just theory. We included Avenga’s real-world experience delivering over 200 AdTech projects globally. You’ll come across our solutions for solving problems, reducing costs, and unlocking growth through smarter AdTech strategies.
We simplify the process by tailoring solutions to your specific business needs, instead of forcing you into rigid, one-size-fits-all platforms. Our experts integrate existing tools, eliminate unnecessary complexity, and build scalable architectures, so your AdTech stack works seamlessly, grows with your business, and delivers measurable results from day one.