Director of Business Development

Pedro Carrascosa

Pedro Carrascosa is Business Development Director for AdTech and MarTech at Avenga. He specializes in helping brands, retailers, and platforms design and scale custom advertising and marketing technology ecosystems. With more than a decade of experience across digital consulting, strategy, and commercial leadership, Pedro works at the intersection of business growth and technology execution. His expertise spans omnichannel experiences, retail media, AI-driven personalization, and consulting-led transformations. Pedro works closely with clients and engineering teams to turn complex AdTech challenges into scalable, future-ready solutions.