Insights

Consistent User Experience Across Platforms for LLB

LLB partnered with Avenga to develop a unified digital experience across all platforms. By creating a central pattern library and consistent visual language, we transformed their online banking, web portals, and mobile apps into an intuitive ecosystem that meets the expectations of a diverse customer base.

April 29, 2025 3 min read

  • Client LLB
  • Industry BFSI
  • Service Solution Engineering
  • Technologies Front-end development, UI/UX design

Introduction

With a history spanning more than 150 years, Liechtensteinische Landesbank (LLB) has cultivated a deep-seated relationship with the Sovereign Principality of Liechtenstein, its residents, and its businesses. Balancing this heritage with forward-thinking solutions, LLB provides reliable services in both traditional and digital banking environments.

  • 67%

    Increased user engagement

  • 53%

    Reduced transaction completion time

Challenge

The financial industry and the online world are, however, constantly changing and are continuously influencing the expectations of customers. For this reason, the LLB has fundamentally redesigned all its digital services in recent years. Our team in Berlin and Cologne has supported the LLB Group to a considerable extent in this challenge, for example, in the seamless integration of online banking and web portals.

Solution

Avenga developed a new visual language for the LLB, which transports the bank’s high standard and tradition and appeals to a diverse audience. The focus lies on concrete user benefits. A simple information architecture with clear needs orientation, full customization, and an emotional approach makes the portals easily accessible.
Our front-end development and UX design teams have jointly developed a central pattern library, creating an omnichannel experience that stretches across all digital touchpoints with a uniform look and feels: responsive websites, native apps for iOS and Android, the securities platform, and online banking. At the same time, we have laid the foundation for further applications that will emerge within the entire LLB Group.
The “Dashboard” is the heart of online banking. It is the main entry point for logged-in users and offers quick access to financial information and banking transaction processing. Users can choose from various widgets to create an individual dashboard according to their personal needs.
Avenga designed the new apps to meet the users’ need for individuality and simplicity. For example, a quick fingerprint login leads directly to the personal balance sheet. Customers can individually design their start page. Repeated payments can be easily transferred thanks to an optimized payment method.

Process

Requirements Gathering

We worked with LLB stakeholders to grasp their brand identity, target audience, and business objectives.

The outcome of this stage was a clear definition of the project scope, user needs, and the desired attributes of the unified digital experience.

Development and Development

Based on the insights gathered in the discovery phase, our design team developed a new visual language and a central pattern library.

This covered consistent design elements, components, and interaction patterns to be used across all digital touchpoints.

Deployment and Deployment

The final stage involved the deployment of the newly developed digital platforms.

This included rigorous testing across various devices and operating systems to guarantee a smooth and consistent user experience.

Results

The result of partnering with Avenga led to LLB bank getting a sustainable digital strategy delivered by a new visual language the client can use to provide services to a broader audience.

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