Top cloud service providers: A quick comparison

June 8, 2026 26 min read 96 views

The cloud market is no longer a question of whether to migrate, it is a question of who to trust with your most critical workloads. In such a case, having a reliable cloud partner at your side is as important as ever before.

According to Synergy Research Group, global cloud infrastructure spending hit $129 billion in Q1 2026 alone, a 35% increase year-over-year. Besides, global IaaS market growth accelerated to 24.3% in 2025, adding $45 billion in revenue, with AI-native workloads now the dominant source of new demand

The Big Three: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud now command over 63% of that spend, and that concentration is growing every quarter. AI demand has reignited migration activity, enterprise workloads are moving faster than ever, and the wrong provider choice can cost organizations millions in re-platforming costs.

Smaller cloud providers remain relevant in scenarios that require tailored support for legacy services or have location requirements the hyperscalers cannot fulfil. But the overall market leaders set the pace on performance, availability, security, and support. Many large enterprises already run broad IaaS and PaaS workloads in the cloud. Smaller organizations still deciding where to migrate will find the most clarity in a direct comparison.

The article compares the top seven cloud service providers, AWS, Microsoft Azure, Google Cloud, Alibaba Cloud, Oracle, IBM, and Tencent Cloud, across market share, pricing, service offerings, geographic coverage, strengths, and weaknesses. It also outlines the cloud migration tools each provider offers and explains how Avenga helps businesses assess, select, and migrate to the right cloud platform.

According to Avenga’s cloud architects, the provider decision is ultimately a strategic one, not just a technical one. And getting it wrong early compounds costs across every layer of your stack

Top cloud service providers: Key takeaways

  • The Big Three (AWS, Azure, Google Cloud) hold a combined 63% of global cloud infrastructure spend as of 2025, and that share is growing.
  • AI workloads are now a primary driver of cloud selection. Each provider offers a distinct approach, AWS Bedrock, Azure OpenAI, and Google Vertex AI, and your model strategy should influence your cloud strategy.
  • Multi-cloud is now mainstream. Most enterprises use more than one provider, splitting workloads by cost, geography, or capability rather than committing to one vendor.
  • Oracle and the emerging neoclouds (GPU-focused providers like CoreWeave) are gaining ground from a small base, particularly for AI infrastructure use cases.
  • Choosing the right cloud provider is not a one-time decision. It requires regular reassessment as pricing, capabilities, and AI offerings evolve rapidly.

Top 7 Cloud Service Providers 

AWS 

AWS

A subsidiary of Amazon and founded in 2006, AWS is a leader amongst cloud computing providers. It is one of the first cloud computing platforms that became widely available.

Market Share

According to Synergy Amazon is an IaaS market leader, holding 28% of global cloud infrastructure market share as of Q1 2026. AWS reported $107.6 billion in full-year 2024 revenue (19% YoY increase), rising to $128.7 billion in 2025.

Cloud Offerings

AWS has over 200 cloud services for a broad range of cloud use cases and industries. The top Amazon most used services are the following: Amazon EC2 (compute capacity), Amazon RDS (relational database), Amazon S3 (cloud storage), Amazon CloudFront (content delivery service) and Amazon Glacier (web storage service). EC2 allows Amazon customers to use virtual computer clusters that are available all the time. Most services are not exposed directly to end users; however, they do provide functionality via APIs for developers to use within apps.

Cost

AWS fees are based on a pay-as-you-go model, depending on the hardware and software or networking options chosen. Subscribers can pay for a single virtual AWS computer or computer cluster. In subscription terms, Amazon provides security for the ordered systems.

Locations

Currently, AWS serves 245 countries and territories across 32 geographic regions with 102+ availability zones. AWS CloudFront has 600+ edge locations across 100+ cities worldwide. The AWS Wavelength and AWS Local Zones provide performance capacity for apps that require single-digit millisecond latencies for mobile devices.

Strengths

AWS has the largest market share in IaaS and PaaS and is a leader in most cloud products provided worldwide. Large enterprises deploy business-critical workloads to Amazon more often than to any other cloud provider. The company has a strong managed service provider network, with 67 premier consulting partners worldwide. Enterprises perceive AWS as a strategic provider of cloud infrastructure. AWS delivers end-to-end solutions, starting from servers to embedded operating systems in Edge devices, and the comprehensive technological stat in between.

According to Avenga’s cloud architects, AWS remains the default choice for organizations with complex, distributed architectures, not only because of its service breadth, but because of the maturity of its partner ecosystem and the speed at which it ships AI infrastructure features like Trainium and Inferentia chips.

Weaknesses

Despite proclaimed price reductions, the price for some services, like the AWS computer service, has not become cheaper since 2014. AWS optimizes their best range of cloud services, and if the customer is tied to the Amazon products, it may not be easy to switch to another service provider. Another challenge is using less than 20% of purchased services, which can be laborious and lengthy to re-engineer and optimize. Although appropriately priced, the expenditures for AWS cloud services can go considerably high, if they aren’t taken care of.

Benefits

AWS is the most mature and enterprise-ready provider with an influential track record of customer success, starting from small and medium businesses to large enterprises. Enterprises using Amazon consistently benefit by being early adopters of new services. As of July 2025, new AWS accounts receive up to $200 in credits valid for 30 days, plus 40+ always-free products with no expiry. The legacy 12-month free trial only applies to accounts opened before July 15, 2025.

See how Avenga built an AWS-hosted cloud solution for Hunt Mortgage Group that streamlined commercial real estate loan processing across a $14 billion servicing portfolio: read the case study.

Microsoft Azure

 Microsoft Azure

Microsoft Azure holds a strong second place after AWS. The company provides a broad range of enterprise-focused services. Every quarter Microsoft Azure releases tens of products, services and enhancements resulting from research and development initiatives, made over multiple years. Azure offers the ability to instantly provision computing resources on-demand and is the best-in-class in the hybrid cloud among other cloud vendors.

Market Share

21% of global cloud infrastructure market share as of Q1 2026. Azure surpassed $75 billion in annual revenue in FY2025 (fiscal year ending June 2025), growing 34% year-over-year, with AI services contributing 16 percentage points of Azure’s 33% growth in Q3 FY2025. Microsoft Enterprise Mobility (service including Microsoft products as Azure Active Directory, Endpoint Configuration Manager, Microsoft Intune, Microsoft Defender, etc.) grew 29% to 163 million seats in Q2 2021.

Cloud Offerings

Microsoft Azure has over 1000 services. Azure offers VMs as a part of its IaaS offering, Active Directory to synchronise on-premise directories, and enables single sign-on. The company also provides mobile engagement with real-time analytics and tracking of user behaviors and storage services, as well as data management tools such as Azure Data Explorer, Azure SQL Database, Severless, CDN, Azure AI, Azure Blockahung Workbench, Azure IoT and other services.

Cost

Microsoft Azure costs similarly to AWS. There are some use cases when Azure is more affordable and when AWS is more economical. Still, Google Cloud is more affordable than both AWS and Microsoft Azure. At present, there is a lack of standardization between cloud providers — no two cloud providers offer the same price in the same way.

Locations

Azure has 54 regions and is more available than any other cloud provider. Every Azure region has a minimum of three availability zones, enabling its customers to run two isolated copies of their applications. For VMs high availability and resiliency, Microsoft Azure provides the following four options: single VM (with no replication), an availability set (a VM with one or more copies within the same availability zone), an availability zone (a VM with one or more copies of different availability zones), and region pairs (a VM with one or more copies on different Azure regions).

Strengths

The use cases of Microsoft Azure are diverse and manifold, thanks to the number of service offerings the company provides. Azure has partnerships with Oracle, VMware and SAP, further extending its capabilities. Microsoft Azure has a strong managed service provider network with 32 partners on its list. On top of that, Microsoft leads the PaaS segment of cloud service providers in 2025 and 2026 with a suite of tools, including Azure DevOps and Visual Studio Codespaces (the tool that enables the use of a public cloud and developer tools, such as Visual Studio Code).

Avenga’s experts working on enterprise Microsoft environments note that Azure’s biggest competitive advantage in 2026 is not just its service catalogue but its deep integration with the Microsoft productivity stack: organizations already running Microsoft 365, Copilot, or Dynamics 365 face meaningfully lower total cost of ownership when consolidating cloud workloads on Azure.

Weaknesses

Microsoft support is quite expensive. In addition, Microsoft Azure has a lower ratio of availability zones than other cloud service providers. There’s still room for resilience-centered reengineering efforts and service availability improvements though. On top of that, Azure doesn’t provide any form of guaranteed capacity to its customers, and even pre-paid contracts and reserved instances are not capacity guarantees. During the COVID-19 spike, some Microsoft Azure customers were not able to provision the cloud capacity they had already paid for.

Benefits

Azure is particularly well suited for organizations using Microsoft services. Microsoft Azure provides consistent services on the cloud and is a strong player in all use cases. This includes edge and comprehensive cloud offerings, in which other cloud vendors are not that well-versed. Microsoft Azure offers a $200 credit for 30 days to new users.

Choosing the right cloud provider is only the first step. Learn how Avenga helps enterprises assess, migrate, and optimize their cloud infrastructure across AWS, Azure, and Google Cloud.

Learn more
Google Cloud

Google Cloud

Google Cloud has third place on Gartner’s Magic Quadrant of cloud providers, after AWS and Microsoft Azure. In the last year, Google Cloud has substantially increased its hybrid cloud environments and multi-cloud workload using Antos which allows users to manage workloads on Google, AWS and Azure. Besides, Firebase, a Google-purchased cloud mobile Backend-as-a-Service (BaaS), has grown quite rapidly and became widely adopted by developers. Firebase remains a highly demanded BaaS platform despite it being run on the top of Google Cloud.

Market Share

14% of global cloud infrastructure market share as of Q1 2026. In 2024, Google Cloud revenue grew 29% YoY to over $40 billion, generating over $1 billion in operating profit per quarter, a significant turnaround from the losses of the early 2020s

Offerings

The Google Cloud platform offers 100 products that can be grouped into six categories: storage, databases, computing and hosting (servers, containers VMs), networking (VPC, load balancing, cloud DNS), big data (Big Query for data analysis, Dataflow for batch and streaming data processing), and machine learning (AI platform).

Cost

Google Cloud offers a pay-as-you-go model. A pricing calculator and custom quotes can help to understand the cloud cost based on the workloads, locations and other variables. Google Cloud provides $300 in free credits for 90 days to new customers that start running cloud workflows with them. Also, Google Cloud has a special program for startups, and they can get a minimum of $2,000 in initial startup credits to use.

Locations

Google Cloud spans 40+ regions across North and South America, Asia-Pacific, Europe, Middle East, and Africa, with 121+ zones globally. It’s recommended to deploy applications across multiple zones within a region to make it highly available and fault tolerant.

Strengths

Google Cloud stands out in big data, machine learning and data science capabilities with its products like TensorFlow, ML Kit and Google Datasets. It offers an end-to-end AI platform built on the latest technologies and is enabled by tools like TensorFlow and TPUs (Tensor Processing Unit – an AI accelerator application-specific integrated circuit).

AI workloads are now a deciding factor in cloud provider selection. If your roadmap includes LLMs, inference infrastructure, or MLOps pipelines, read Avenga’s guide to choosing the right cloud for AI before finalizing your vendor’s choice.

Weaknesses

Google has challenges with positioning itself as an enterprise-class IaaS solution. Its offerings have not yet reached the level of enterprise maturity that AWS and Microsoft Azure provide, and some of them are not yet as fully packaged as the ones offered by Google Cloud’s rivals. Likewise, Google Cloud has a smaller pool of well-versed managed service providers than other cloud vendors.

Benefits

Google Cloud customers don’t need to be afraid of the vendor lock-in since the main Google offerings are open source (Kubernetes, TensorFlow and Istio) which eventually became industry standards. These services have significantly influenced the deployment, scaling and management of enterprise IT in the cloud.

Alibaba Cloud

Alibaba Cloud

As per Gartner’s report, Alibaba Cloud holds a solid fourth place amongst cloud service providers, after AWS, Microsoft Azure and Google Cloud. Founded in 2009 to deliver platform support to the Alibaba Group, it is now selling different cloud offerings to businesses worldwide.

Market Share

Alibaba Cloud’s worldwide IaaS market share rose to 7.7% in 2025, up from 7.2% in 2024 (Gartner, April 2026). In Asia-Pacific, its regional share reached 22.5%; in China, 32.8%. Alibaba Cloud’s annual segment revenue reached $11.6 billion in FY2025, recovering with ~10% YoY growth.

Offerings

Alibaba Cloud provides PaaS and IaaS. It uses both Xen and KVM (Kernel-based virtual machine) hypervisors that are a part of Alibaba’s cloud architecture for creating VM’s (virtual machines) that use the Elastic Compute Service. Alibaba also offers an Object Storage service, a CDN (content delivery network), a Docker-based Cloud Container Service, a pre-configured private cloud Apsara Stack, several database services based on Apsara DB, and a Cloud Intelligence Brain (an AI platform).

Cost

Alibaba Cloud has a lower cost, by around 25%, than overseas cloud service providers. Compared with other cloud providers, Alibaba Cloud has a slower response time in locations like the USA. However, Alibaba Cloud has better CPU and memory utilization than the overseas cloud providers, making it more suitable for hosting large application workloads in the region.

Locations

Alibaba spans over 23 regions and has 69 availability zones worldwide. Additionally, it is the number one CDN in China with over 2,300 nodes in China and 500 overseas nodes. It is the clear choice for enterprise cloud workloads located in these parts of the world or for businesses requiring transfers to China or Asia. On top of that, Alibaba Cloud has a presence in the US, UK, Germany, Australia, Japan, Singapore, Indonesia, Malaysia, India, and the UAE.

Strengths

Alibaba Cloud offers a broad set of PaaS and IaaS that are comparable in availability, performance and security to the service portfolios of other service cloud providers. Companies located in Asia-Pacific and China that wish to leverage cloud services at scale in this part of the world may opt for Alibaba Cloud solutions. Alibaba is still further extending its infrastructure and presence to other locations in competition with other cloud providers, like in the Middle East. Alibaba Cloud is effective for hosting large apps and is scalable to sustain a peak number of users.

Weaknesses

Alibaba has a limited adoption in other parts of the world, except for South Asia. In other regions, particular services may be available only when using specific computing instances. In terms of third-party software integrations and operational tools, Alibaba’s international offering is limited more than Alibaba China’s. Investment in international markets is needed for it to become a genuinely global cloud service provider.

Benefits

Alibaba Cloud services, such as Express Connect, have a 44% better average network latency than the public ISP between the US and China. When using Alibaba Cloud a zero-network packet loss was achieved, while using the public Internet had a 15% packet loss at various intervals. Alibaba Cloud had 75% better network consistency than the public ISP for traffic between the US and China. Alibaba Cloud is more predictable than the public Internet as it has an unrestricted bandwidth and a better infrastructure within South Asia and China. 

Oracle Cloud

Oracle Cloud

Oracle cloud holds fifth place among cloud providers, after AWS, Microsoft Azure, Google Cloud and Alibaba.

Market Share

Oracle’s IaaS market share remains in the 2-3% range globally, but it is one of the fastest-growing challengers, consistently gaining share quarter-on-quarter according to Synergy Research. Oracle’s cloud infrastructure growth has accelerated significantly, with OCI (Oracle Cloud Infrastructure) revenue growing at double-digit rates in recent quarters, driven by AI and database workloads. Oracle’s growth is relatively small and it’s considerably lagging its main competitors.

Offerings

Oracle offers 65 cloud services, including the industry-standards like Kubernetes, Terraform and CloudEvents. Oracle offers an Autonomous Database, which is a service that leverages machine learning to self-repair and self-optimize, and that delivers higher performance. The company also provides dedicated regions in data centers, edge computing, clustered databases, bare metal GPUs (graphic processing units) and database machines.

Cost

When it comes to payment models, cloud pricing models are complex. The price depends upon different factors, such as CPU and memory usage. Oracle has customers that historically pay for licenses for traditional software-related services and can get a discount if they decide to run workloads in the cloud. Altogether, Oracle Cloud is not as affordable as AWS. However, Oracle offers a pay-as-you-go model where the IaaS and PaaS services are charged only for the resources used.

Locations

Oracle Cloud is available worldwide in 29 cloud regions. Within every region, Oracle customers can distribute their applications within at least three fault domains, which shields them from typical hardware or power failures. Some of the regions offer three availability domains, with three fault domains in each, providing an additional layer of high availability and resiliency. Oracle cloud regions are not limited just to customer workloads, as they can also provide enterprise software as a service (SaaS) solutions like Oracle Supply Chain Planning, Oracle Fusion Cloud ERP, and Oracle Human Capital management, that all offer additional value.

Strengths

Oracle Cloud has a strong partnership with Microsoft Azure so that their customers can run their workloads across the two clouds. This ensures an additional layer of interoperability. Their customers can deploy the full stack of apps in a multi-cloud environment as well as cloud environment, preserving high performance and resiliency without a need to re-engineer the cloud architecture. Plus, Oracle customers can also migrate their existing workloads and apps or develop cloud-native applications that use a blend of Oracle Cloud and Microsoft Azure services.

Weaknesses

Snowflake (data warehousing solution) is not yet available on Oracle, though two of the three of Snowflake’s founders worked there for over a decade. Some of Oracle’s customers, that use both Oracle and Microsoft Azure, want to limit the usage of Oracle Cloud due to the unfavorable perception of Oracle’s viability. Oracle has a comparatively small market share in the database PaaS, which is especially important for businesses that are historically committed to Oracle database services. The company has made several steps in offering new products, such as Oracle Cloud Functions, that enable developers to create, run and scale applications in a serverless environment, however, not all of the new products have been adopted by Oracle’s customers.

Benefits

Oracle stands out among other cloud providers in its meticulous architecture and its cloud services that are competitive with the ones provided by different cloud vendors. Oracle delivers all its services simultaneously in all its global regions, unlike other cloud providers. The company also offers a Dedicated Region Cloud Customer for clients that have on-premise requirements and want to keep their data in their own data center and behind their private firewall. Oracle offers a free tier with no time limit and $300 for new customers.

IBM Cloud

IBM Cloud

IBM Cloud ranks sixth among the cloud providers. Instead of competing head-on against the major cloud service providers, IBM has doubled down on Red Hat (a company acquired by IBM in 2019, which provides open-source products for enterprises) to expedite hybrid cloud services across its offerings. The acquisition of Red Hat equipped IBM Cloud with a technology base that includes security and portability across multiple clouds and enables IBM to scale its resources and capabilities. IBM hopes to increase Red Hat sales twofold in the next three years.

Market Share

IBM’s IaaS cloud market share is now below 2% globally. IBM has repositioned around hybrid cloud and AI via Red Hat rather than competing directly in IaaS. Red Hat, acquired by IBM in 2019, continues to be IBM’s primary cloud growth engine, with Red Hat revenue growing in the double digits in recent quarters. IBM spun out its managed infrastructure unit as Kyndryl in 2021 to sharpen its hybrid cloud focus. IBM has continued its acquisition strategy in hybrid cloud and AI operations management; Turbonomic, acquired in 2021, remains a key tool for hybrid cloud application performance across Kubernetes environments

Offerings

IBM lists 174 cloud services for AI and ML, analytics, containers, databases, developer tools, IoT, logging and monitoring, networking, storage, and security.

Cost

IBM regularly reviews its cloud product prices. However, the total cost for some scenarios are higher than the ones offered by IBM’s rivals. IBM offers discounts for monthly usage and the final price depends upon the negotiated rate.

Locations

The IBM cloud network consists of 60 data centers and six multi-zone regions (3 more will be opened in 2021) that are in high Internet traffic areas across six continents. IBM Cloud encompasses 2,600 points of presence between data centers and networks and enables up to 20 TB outbound bandwidth.

Strengths

IBM is trying to reshape itself as a hybrid cloud and AI company. Throughout 2020, the company invested heavily to advance its cloud strategy. In particular, in 2020, IBM acquired Instana, a company focused on hybrid cloud application performance management. Instana enabled IBM to extend its own containerized cloud offerings running on Kubernetes. Besides, IBM Cloud is a viable option for legacy applications, especially for memory-intensive databases.

Weaknesses

IBM Cloud revenue growth is 22%, which is inferior to the 45-50% growth rate demonstrated by AWS Cloud and Microsoft Azure. As a result of its legacy offerings, IBM Cloud is a complex platform. IBM is considered a laggard in the cloud service providers market, as in some cases the company is not embracing the newest models.

Benefits

IBM Cloud offers 40+ always-free products (Lite plan) plus $200 in free credits for new customers, valid for 30 days. What’s particularly valuable, is that IBM Cloud provides 24/7 support via a ticket system with its free plan.

Tencent Cloud

Tencent Cloud

Tencent cloud is the closest rival of Alibaba’s Cloud in China.

Market Share

Tencent Cloud holds approximately 2-3% of the global IaaS market, remaining a strong player in China (roughly a fifth of the Chinese market) while expanding in Southeast Asia. Tencent Cloud has a larger IaaS market share than IBM and Oracle, and its technological capabilities pose a daunting challenge to Alibaba, Tencent’s biggest competitor. In China, Tencent holds around a fifth of the market while Alibaba holds almost a half of it.

Offerings

Tencent Cloud offers 70 cloud products, including cloud VMs, Tencent Kubernetes engine (container management service), batch computing power, cloud computing on servers with high-density GPUs (graphics processing units), auto-scaling, CVM (cloud virtual machine) dedicated hosts, and others.

Cost

Tencent CVM (cloud virtual machine) has better performance than Alibaba Cloud ECS (elastic container orchestration service), however, the price is slightly higher. As for the cloud database services, Tencent Cloud’s performance and price were better than those offered by Alibaba. Overall, if choosing between Alibaba Cloud and Tencent Cloud, Tencent showed better performance and pricing options, but of course, there are other factors that should be considered when evaluating vendors.

Locations

The Tencent Cloud network spans over 27 geographical regions with 61 availability zones, including partner locations. The company also has over 1,100 cache nodes deployed across Mainland China and over 1,000 nodes in other countries and regions.

Strengths

Tencent Cloud is proliferating quickly. Tencent has committed to sustained multi-year investment in cloud and AI infrastructure, with annual capex growing in line with broader hyperscaler spending trends in 2024–2025.

Tencent has a wealth of gaming resources and capabilities and offers a game ecosystem based on the cloud. The company is a video industry leader and provides a comprehensive set of services such as video on demand and interactive live video broadcasting. Tencent Cloud also offers customized products and services for WeChat ecosystem customers.

Weaknesses

Tencent Cloud has limited brand recognition outside China. For now, the company has a small international sales and technical presence, with no managed service provider ecosystem outside of China, and no support for Oracle. Gaming customers use the majority of Tencent’s global cloud resources. Almost half of the overseas geographical locations are operated by a partner. Tencent is a fast follower of the leading cloud providers and shows fewer innovations while adopting the most successful offerings.

Benefits

An increasing number of video broadcasting companies have deployed services by Tencent Cloud. For example, an e-commerce platform Shopee used Tencent cloud to live broadcast a sale to 450 million viewers, while at the same time the number of in-app games reached 2.7 billion. The Tencent platform proved its reliability and high performance at this peak time. The company offers mature gaming solutions such as Global Application Acceleration Platform (GAAP) and Game Multimedia Engine (GME) that facilitate sophisticated game development and operation.

Tencent Cloud now spans 27 geographic regions and 61 availability zones, including partner locations, with continued expansion in Southeast Asia and the Middle East.

Tabular summary of migration solutions offered by the top 7 cloud providers


Once an enterprise has made a decision on their cloud vendor, the next step is to migrate their data to the chosen provider. All cloud service providers offer different cloud migration solutions depending upon the customer’s needs. Here’s a summary table with the top cloud migration use cases: database, server, and application migration.

Assessment ToolsDatabase MigrationServer MigrationApplication Migration
Alibaba CloudData Migration MethodologyDatabase MigrationServer Migration Center (SMC)Simple Application Server
AWS16 questions AWS Cloud Adoption Readiness Tool (CART)AWS Database Migration Service (DMS)AWS Server Migration ServiceApplication Migration
Google CloudMigration to Google CloudDatabase Migration ServiceMigrate for Compute EngineApplication Migration
IBMCloud adoption and transformation assessmentIBM Lift
IBM Database Conversion Workbench (DCW)
WebSphere Application Server Migration Toolkit (WAMT)No specific tool, general Cloud Migration Services
Microsoft AzureStrategic Migration Assessment and Readiness ToolAzure Database Migration ServiceServer Migration toolAzure App Service
Oracle CloudOracle Consulting Cloud Application Readiness ServiceSQL DeveloperApplication MigrationApplication Migration
Tencent CloudTencent Cloud AdvisorTencent Cloud Data Transmission Service (DTS)Migration Service PlatformMigration Service Platform

FAQ

AWS leads with approximately 28% of global cloud infrastructure market share as of Q1 2026 (Synergy Research Group), followed by Azure at 21% and Google Cloud at 14%. Together the Big Three account for over 63% of all enterprise cloud spending.

IaaS (Infrastructure as a Service) provides the raw compute, storage, and networking resources you manage yourself, while PaaS (Platform as a Service) adds managed runtimes, databases, and development tools on top. Most enterprises use a mix of both, choosing IaaS for control and PaaS to accelerate development.

Google Cloud stands out for ML research and data science, thanks to tools like Vertex AI, TensorFlow, and TPU hardware. AWS leads in production AI deployment through Bedrock and SageMaker, while Azure has strong enterprise AI adoption driven by its OpenAI partnership. The right choice depends on your existing stack and the specific AI use case.

Most large enterprises now use multiple cloud providers, splitting workloads by capability, geography, or cost efficiency. A multi-cloud approach reduces vendor dependency and increases resilience, but requires additional tooling for governance and cost management. Avenga’s cloud architects recommend starting with a primary provider and expanding deliberately, rather than going multi-cloud by default.

Avenga’s cloud services

Choosing the right cloud vendor is an important decision for businesses. Avenga cloud consulting services include an estimate of the effort required to select the optimal cloud provider, as well as the migration of your infrastructure to a chosen platform.

Several Avenga Solution Architects will be assigned to your company for a predetermined period (from 2 to 4 weeks), based on purchased consultancy hours, to assist with a cloud infrastructure assessment. Avenga will assign a Senior Solution Architect as a resource to your company during the duration of the purchased services. In addition, Avenga provides a Project Manager that assists with planning and organization tasks.

Avenga consultancy services will help explain the existing instances and define the effort required to migrate these instances to a new infrastructure, either in the cloud or on-premises.

Service benefits:

  • Recommendations and best practices on the right technology choice and configuration
  • Estimate of possible cost reductions when consolidating the infrastructure during the migration
  • A to-do list of tasks and activities to sort out your technology and process gaps
  • Delivery risks assessment
  • Migration roadmap

Service spotlights:

  • Kick-off meeting to define the scope and the tasks that Avenga Solution Architects will work on
  • Discovery and analysis of the current infrastructure
  • Categorizing the instances as per CPU usage; i.e., the number of users, business necessity, etc.
  • Discover consolidation and optimization opportunities
  • Determine the best fit of cloud or on-premise options (as per client’s needs)
  • Estimation of the migration cost and duration
  • Suggested planning of migration stages
  • Pilot migration testing execution and acceptance testing
  • High-level design offering for the target infrastructure
  • A report on migration and recommendations for optimal ways to migrate the instances

The right cloud provider is only the starting point. Migrating successfully, optimizing costs, and building a cloud-native architecture that scales with AI demands requires the right partner.

Avenga’s cloud services team covers the full journey: from cloud readiness assessment and provider selection to migration execution, DevOps automation, and ongoing infrastructure management.

Talk to our cloud experts to start your cloud assessment. Now, customers expect their orders to be delivered on time and in the agreed manner, and to be fulfilled with minimal or no hassle. The omnichannel order fulfillment strategy allows businesses to keep their commitments by connecting software solutions between order management, inventory, and fulfillment, providing continuous visibility of orders as they move from checkout through to arrival at their destination.

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Andrii Stashko-Ziablietsov

Director of Technology Consulting

Andrii Stashko-Ziablietsov