Stylepit: Refined eCommerce Intelligence 

Introduction

Headquartered in Denmark, Stylepit is one of the fastest-growing e-commerce-certified businesses and runs online shipping worldwide to more than 20 countries. Avenga team helped Stylepit use the full potential of the Salesforce ecosystem to provide exceptional customer experiences. 

Challenge

STYLEPIT’s ambitious goal to refine their commerce intelligence strategy was hindered by a poorly optimized Salesforce Marketing Cloud setup. Their existing vendor lacked the technical depth and agility required for an enterprise-scale, data-driven customer experience. Incomplete integrations, inefficient marketing workflows, and the absence of advanced analytics prevented the business from fully leveraging its Salesforce investment. 

Solution  

Process 

Discover 

We initiated a comprehensive audit of STYLEPIT’s Marketing Cloud environment, business processes, and the entire account. 

This included an in-depth review of how their digital operations connected across customer touchpoints and internal systems.

Ideation Phase

Based on audit insights, we identified core inefficiencies and outlined a roadmap for system optimization. 

Priorities were set around enabling better data use, automating engagement, and preparing the system for scalable, behavior-based marketing. 

Development Phase

We integrated Einstein Analytics and built a product recommendation engine to personalize emails based on individual customer preferences.

Sophisticated customer journeys were created using API-triggered workflows that connected marketing, sales, and third-party systems. 

Delivery Phase

Our team implemented: 

• Automated, custom interactions between website users and the Marketing Cloud 

• Custom content blocks to streamline email production 

• Real-time dashboards for tracking sales and behavioral data 

A secure, compliant configuration tailored to STYLEPIT’s operational model 

Avenga team enabled Stylepit to harness Salesforce capabilities, creating outstanding customer experiences and elevating brand loyalty in four phases. 

Results

Thanks to Avenga’s Salesforce expertise, STYLEPIT now runs a highly intelligent, scalable, and customer-centric e-commerce engine. Their marketing and sales teams can: 

• Launch personalized campaigns that increase conversions 

• Build and manage complex customer journeys in real-time 

• Accurately predict product preferences using Einstein AI 

• Deliver highly relevant content at speed 

• Gain valuable sales insights through visual dashboards 

Get more out of your marketing cloud ecommerce investment 

Let’s talk

STYLEPIT achieved a level of ecommerce intelligence that elevated both their brand loyalty and customer satisfaction across all 20+ international markets.