Reinventing Big Data for Digital Marketing 

Introduction

Marketing teams at enterprises face a profound challenge: The hefty datasets they’re obtaining from cloud-based systems, such as Hadoop, outstrip significantly their analytical capabilities. Our client is a renowned provider of programmatic marketing solutions for marketing teams that concerns itself with helping businesses solve their big data issues. 

Fundamentally, the company’s goal is to consolidate and streamline conventional campaign building and marketing processes. It has reached out to Avenga seeking to enhance their highly customizable platform and thus help companies – their clients – to refine how they target modern consumers. 

The company’s mission, and ours consequently, is to allow businesses to get rid of the manual vendor management and endless spreadsheet shuffling – to free up employees to focus on more creative and engaging work. 

The firm has been our long-time partner whom we’ve assisted in various endeavors. Lately, we’ve been working primarily on re-engineering and redesigning the UI of the client all-in-one marketing platform that stores together clients’ data and insights and provides efficient tools that help execute optimizations suggested by those insights. Besides that, we’ve been optimizing the back-end of the company’s new TV platform. 

Challenge

We’ve been commissioned to transform the company’s cumbersome Ruby on Rails legacy platform into a modern single page solution that’s comprised of the intuitive front-end (written in Agular) and an API (written in Ruby on Rails). 

The goal of our work is to benefit both the client’s customers (for whom we’ve created a UI that’s a breeze to navigate through) and the company itself whose database is no longer accessible directly for thousands of subsystems since we’ve introduced the API. 

Solution

Process

Discover 

The first step involved analyzing the client’s existing Ruby on Rails platform. We identified friction points in both performance and usability. 

This helped define areas needing modernization and gave us a clear understanding of where improvements would make the biggest impact. 

Define 

A new plan was created, incorporating an Angular-based UI and advanced API layer. Backend improvements were also prioritized to enhance overall performance. 

The team aligned technical upgrades with business needs to ensure value was delivered at every stage. This approach kept the project focused and on track. 

Develop 

Front-end and back-end development ran in parallel to ensure smooth integration. The focus was on creating a clean architecture and seamless data flow. 

We made sure campaign customization was intuitive, while system stability remained a top priority. Every component was developed with the user experience in mind. 

Deliver 

Once the new platform was ready, testing, handover, and rollout were smoothly managed. Clients were able to transition without interruptions to their workflows. 

The platform’s performance and ease of use ensured a seamless shift. This allowed the company’s clients to continue managing campaigns effectively. 

Results

• A smooth transition to a modern single-page application that has not in any way inconvenienced the company’s clients. 

• An easy-to-use solution, with numerous knobs and levers that enable campaign customization, that speaks to all the needs of digital marketing across an enterprise. 

• Highly performant API that makes campaign management on the client’s platform seamless and completely transparent. 

Transform your marketing platform with ease. 

Let’s talk

The updated platform provides our clients customers with a more intuitive, flexible experience for managing their marketing campaigns. With the simplified interface and optimized backend, users can now focus more on strategy and creativity, without worrying about system limitations or downtime.