Insights

Real Estate CRM Built for Professionals

RealNex partnered with Avenga to build a cloud-based CRM for commercial real estate professionals. We upgraded and expanded their desktop CRM, enabling cross-platform access, full record linking, and real-time data sync with Outlook, MarketEdge, and more—making the platform easier to use and more powerful for busy real estate teams.

  • Client RealNex Core
  • Industry Real Estate
  • Service Solution engineering
  • Technologies Cloud, CRM, data synchronization

Introduction

Real estate experts work with lots of data which they often have to re-enter into multiple tools, many times over. 

  • New

    Cross-platform cloud CRM accessible on any device with real-time data synchronization.

  • 3x

    Optimized records linking, entry, and syncing across Outlook, MarketEdge, and other tools.

Things like tenant’s and buyer’s reputation, sales and leasing records, details of spaces and properties – all require different systems to be dealt with effectively, and that presents utter struggle for CRE specialists worldwide. 

Thus, RealNex users, predominantly real estate experts, felt acutely the need of a dedicated cloud real estate CRM to store and manage the abundance of records they work with using a single interface. 

Besides, they wanted a platform that’s accessible within any operating system, any kind of device, at any time, from anywhere. 

To bring the concept to life, RealNex reached out to Avenga. 

Challenge

RealNex commissioned Avenga to develop a cloud CRM platform tailored specifically to the needs of CRE industry specialists. The ambition was to take the functionality of REA, RealNex’s existing desktop CRM, enhance and enrich it with new features, and combine it with the flexibility of the cloud. Therefore, in addition to conventional CRM features, CORE users would get a chance: 

  • To track all customers’ details, records of companies, properties, comparables, and more 
  • To adjust buyer and tenant requirements, property fields, and space details 

Since all records would stay synchronized in the system once entered, CRE experts could quickly find suitable prospects and offerings for each client.

Solution 

Results

  • A full-featured CRM platform tailored for the commercial real estate industry 
  • The only CRM real estate combining desktop-level tools with cloud mobility 
  • A relational record system that avoids duplicates and links data seamlessly 
  • Integrated calendar synced with Outlook and mobile devices 
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