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Marketing Cloud for refined eCommerce intelligence

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Marketing Cloud for refined eCommerce intelligence

Introduction

Headquartered in Denmark, STYLEPIT is one of the fastest-growing e-commerce certified businesses and runs online shipping worldwide to more than 20 countries. The following case shows how the Avenga team helped Stylepit use the full potential of the Salesforce ecosystem to provide exceptional customer experiences.

Project info

Challenge

As global economies shift, the retail sector, and e-commerce in particular, are expected to do more for their customers than ever before. With this in mind, our client honed in on actualizing the full potential of the Salesforce ecosystem in order to give their customers services that they would fall in love with. While maintaining the Marketing Cloud suite, they faced the vendor’s lack of experience and inefficient processes which lead to inadequate cooperation results.

 

The goal of the project was to get the most out of the client’s Salesforce investment. Therefore, they needed to grasp a bigger picture of things in order to change the status quo of their current technology implementation. Moreover, they needed a trustworthy and expert partner that is able to solve their critical business problems.

Solution

Essentially, the Avenga team performed a meticulous audit of the client’s Salesforce Marketing Cloud setup and further implemented new business flows and architecture design according to their requirements:

 

  • An explicit audit of the existing solution, both specific processes within a business unit and the entire business unit/account, was completed. It was comprised of a detailed analysis documenting the Salesforce Marketing Cloud setup, as well as the proposed recommendations for improvements and system optimization.
  • Introduced Einstein Analytics into the process that allowed the building of a product prediction mechanism that suggests to the customers the most suitable products via email, based on their previous preferences.

Results

As a result, the client got a smoothly working system integrated into their website with all the Marketing Cloud capabilities. Our team made it possible for their marketing and sales teams to:

 

  • Accelerate operational activities due to the automated custom interactions in the Marketing Cloud between the website users.
  • Build complicated customer journeys, combining the client’s third-party systems that are triggered by customer behavior across marketing, sales, and service or the website through the API.
  • Analyze customer’s behavior, build preference profiles, and deliver the best content or product which match the specific business rules as a result of implementing the Einstein Email and Web Recommendations.
  • Build the custom content block for faster and easier creation of sophisticated email content.
  • Analyze vital sales operational data and report it precisely due to effectual visual representations and dashboards.
  • Work with a reliable compliant system due to a custom security configuration.

Technology used

  • Contact Builder

  • Journey Builder

  • Content Builder SDK

  • HTML

  • CSS

  • AMP script

  • SSjS

  • MC REST API

  • MC SOAP API

  • Heroku

  • NodeJS

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