HDI: Complex Insurance Products Digitalization

Introduction

What does HDI stands for? HDI, originally Haftpflichtverband der Deutschen Industrie, offers a wide range of insurance and pension solutions. Along with its industry solutions and modular insurance packages, HDI insurance offers coverage for small and medium-sized companies in the retail, service, and trade sectors. Independent insurance brokers and HDI-owned exclusive distribution with around 1,100 brokers and 39 branches offer nationwide access to HDI’s services.

Challenge

But of course, insurance coverage can also be completed online – with or without the assistance of a broker. Since 2016, Avenga has helped HDI to make contracting complex insurance products uncomplicated for business customers. As part of the “Firmen Digital” project, we have completely digitized the finalization process for commercial insurance – from the online application to the completed policy. This system also supports brokers in their daily business.

Solution

Process

Requirements Gathering

We analyzed HDI’s complex insurance contracting processes and recognized the need for a user-friendly digital solution to streamline operations for both customers and brokers.

We outlined the scope of the Firmen Digital project, focusing on a user-friendly online platform with automated features and integration with HDI’s systems.

Development and Integration

We developed the frontend interface, built the backend logic for automation and personalized guidance, and established integration with HDI’s IT systems and databases.

Rigorous testing was conducted throughout this stage to support the new system’s functionality, security, and performance.

Deployment and Optimization

The final stage involved the deployment of the “Firmen Digital” platform to the target user groups. This included user training and ongoing support.

Post-deployment, the system’s performance was continuously monitored, and user feedback was collected to identify areas for further optimization and enhancements.

Results

Through our collaborative effort, HDI successfully launched Firmen Digital, a solution that simplified commercial insurance complexities for its clients. This digital transformation of the finalization process significantly enhanced broker support and operational efficiency.