Discover our research, insights, and client successes to help you navigate change and accelerate value creation
Featured Insights
How To Design and Build an SSP and an Ad Exchange
News
About KKCG
Featured Insights
What Is Cross-Device Attribution And What’s So Hard About It?
Featured Insights
Why Are Telcos Exiting AdTech?
Featured Insights
How Real-Time Bidding (RTB) Changed Online Display Advertising
Featured Insights
How to Design and Build an Ad Network?
Featured Insights
How to Build a Self-Serve Advertising Platform
Featured Insights
What is a Customer Data Platform (CDP) and How Does It Work?
Featured Insights
Privacy in AdTech: Speed Limits vs Speed Limiters
Featured Insights
What is Ad Retargeting and How Does It Work?
Featured Insights
Game Theory Attribution: The Model You’ve Probably Never Heard Of
Featured Insights
Top OTT and CTV Advertising Platforms
Featured Insights
Understanding RTB, Programmatic Direct and Private Marketplace
Featured Insights
Video Advertising: What Is It and How Are Video Ads Served?
Featured Insights
What Is Supply-path Optimization?
![What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 – 2.3]](https://www.avenga.com/wp-content/uploads/2025/08/Banner_What-Is-Intelligent-Tracking-Prevention-and-How-Does-It-Work_-versions-1.0-–-2.3--1024x574.webp){kind=tracking}
Featured Insights
The Benefits of Retail Media for Retailers and Advertisers
