Consistent user experience across all platforms
The Liechtensteinische Landesbank (LLB) is shaped by more than 150 years of tradition. Since 1861 it has been the bank for the country, population and economy in the Sovereign Principality of Liechtenstein. It combines tradition and innovation to offer its customers personal and reliable services, in both the physical and digital world.
The financial industry and the online world are, however, constantly changing and are continuously influencing the expectations of the customers. For this reason, the LLB has fundamentally redesigned all its digital services in recent years. Our team in Berlin and Cologne has since 2016, supported the LLB Group to a considerable extent in this challenge, for example, in the seamless integration of online banking and web portals.
We have developed a new visual language for the LLB, which transports the bank’s high standard and tradition, and appeals to a diverse audience. The focus lies on concrete user benefits. A simple information architecture with clear needs-orientation, full customization and an emotional approach make the portals easily accessible.
For the development of an integrated information and integration portal, the focus on customer benefits and behavior was particularly important to us. With Avenga, we have found a partner who really focuses on usability and can optimally integrate into a network of different partners.
Our front-end development and UX design teams have jointly developed a central pattern library, creating an omnichannel experience that stretches across all digital touchpoints with a uniform look and feel: responsive websites, native apps for iOS and Android, the securities platform, and the online banking. At the same time, we have laid the foundation for further applications which, in the future, will emerge within the entire LLB Group.
The “Dashboard” is the heart of the online banking. It serves as the main entry point for logged-in users and offers quick access to financial information and banking transaction processing. Users can choose from a diverse selection of widgets to create an individual dashboard according to their personal needs.
We designed the new apps to meet the users’ need for individuality and simplicity: A quick fingerprint login leads directly to the personal balance sheet. Customers can individually design their start page. Repeated payments can be easily transferred thanks to an optimized payment method.
Bronze in the category "Usability" for the online configurator: The configurator supports customers to find an individually suitable combination of LLB services without having to read extensive product information.
Silver in the category Technology for the web portals: The whole thing appears as consistently well operable and an error-free implemented solution from a single source. From content delivery through a CMS to e-banking software - the implementation.
Best Web Content Experience in Central and Eastern Europe: The jury awarded the merger of marketing and e-banking services for a seamless, secure and highly personalized user experience.
For a sustainable digital strategy, it is important to start at the interface with the customer and keep pace with technological development. Because in this field, visible success can be achieved faster than modernizing historical grown structures and IT systems. So right from the beginning, customers can participate in the digital transformation. This also increases acceptance in the company for further courses of action.
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