What we did
Opel is one of Europe’s largest car manufacturers. It was founded in 1862 by car pioneer Adam Opel in Rüsselsheim and has, ever since then, had its headquarters at this traditional Hessian site. Opel’s brand promise, “The future belongs to everyone”, is targeted not only at the vehicles, but also includes the digital services that Opel offers its customers.
Since 2009, we have supported Opel with mobile websites and apps, full responsive and standalone applications. Our approach combines design thinking, proof of concept, pilot projects and series development. In close cooperation with Opel, we test our solutions in rapid, iterative tests right up to the finished product.