Opel: Standalone Mobile Apps and Websites

We partnered with Opel to enhance their digital platforms, focusing on mobile apps and websites. Our work was centered on creating user-friendly, responsive solutions. Essentially, we helped Opel navigate the complexities of a global digital rollout, ensuring their 'future for everyone' promise extended into the online realm

April 29, 2025 3 min read

Client Opel
Industry Automotive
Service Frontend development
Technologies Cloud

30%

Performance increase with the new Opel Vehicle Configurator
15%

Reduction in user abandonment

Introduction

Opel is one of Europe’s largest car manufacturers. It was founded in 1862 by car pioneer Adam Opel in Rüsselsheim and has, ever since then, had its headquarters at this traditional Hessian site. Opel’s brand promise, “The future belongs to everyone”, is targeted not only at the vehicles, but also includes the digital services that Opel offers its customers.

30%

Performance increase with the new Opel Vehicle Configurator
15%

Reduction in user abandonment

Challenge

Since 2009, we have supported Opel with mobile websites and apps, fully responsive and standalone applications. Our approach combines design thinking, proof of concept, pilot projects, and series development. In close cooperation with Opel, we test our solutions in rapid, iterative tests up to the finished product. From a broader perspective, the project entailed frontend development for Opel and Vauxhall and covered 26 markets.

Solution

Process

Analysis and Design

We began with in-depth workshops and analysis to understand Opel’s existing digital infrastructure and customer expectations.

The outcome of this stage was a design blueprint for the new responsive user interface, the underlying Java backend architecture, and a plan for the migration and rollout across all markets.

Development and Testing

Our frontend development team built the responsive user interface. Simultaneously, the backend development team implemented the Java-based logic to handle vehicle configurations, pricing, and market-specific options.

The Vehicle Configurator’s responsive user interface, built on a Java backend, underwent rigorous testing, resulting in a swift three-month deployment.

Deployment and Optimization

The final stage involved the deployment of the new Opel Vehicle Configurator across all 26 markets within the three-month timeframe.

Post-launch, the performance and user engagement were closely monitored. The 30% performance increase and 15% reduction in user abandonment demonstrate the success of this stage.

Results

Our expert teams delivered several responsive, intuitive, and standalone mobile websites along with apps. These helped Opel provide its customers with a better user experience and ensure the best quality of services.