Mazda: Custom Content Distribution

Custom Content







Front-end development




Mazda was founded in Japan in 1920 and has, to date, become a global company unifying a variety of cultural influences. Mazda started operating in Germany in 1972 and since then has built up a nationwide dealer and service partner network.

Mazda on the screen


Our team in Cologne and Berlin was tasked with equipping these partners from Mazda Motors Germany with new, easy-to-set-up dealer websites. For this purpose, we extended a CMS via APIs so that, with our own developments, we could combine three aspects: the frontend for the end consumer, the guided user interface for the dealers, and the central CMS access for Mazda Motors Germany.



Guided interface

Through the onboarding process of the guided interface, Mazda dealers can set up their own individual websites within a short time and load them with content. This way, the central content from the Mazda headquarters is automatically adopted. Dealers can independently create their own services and offers at any time while freely defining the prices for, e.g., their workshop services.

Individual CMS solution

The websites are based on TYPO3, which we have, with individual solutions, further developed to a topic-based CMS with a guided interface for dealers. This makes it easier to operate, e.g., by reusing individual pieces of content on different pages. The CMS access for Mazda is made directly via TYPO3 and provides full access to the basic page-based architecture. Thus, content can be centrally created and distributed to all dealer pages.

Three-dimensional CMS

The backend of the new merchant sites is based on PHP 7 and the open-source CMS TYPO3, which acts as a headless rest API. The React Framework is used in the front end as the basis for a SPA. We have adjusted TYPO3 to meet three requirements:

  • Frontend for end users - providing content and services to both the Mazda brand as well as to the actual retailer;
  • Guided interface for dealers - ensuring independence for own content and individual services to all Mazda dealers;
  • Central Administration by Mazda - enabling nationwide content rollout across all dealer sites and uniform maintenance;


Partnering with Avenga the client received a usable and easy-to-set-up dealer website. While combining the three aspects above and integrating a comprehensive CMS solution, our expert team managed to design and build a functional solution helping Mazda to boost the experience for its users.

Mazda Case

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