APG: Sophisticated eCommerce Cross-Border Delivery System

Introduction

APG eCommerce Solutions (APG), a subsidiary of Australia Post, is a global end-to-end logistics company whose mission is to deliver seamless online shopping experiences to people in all corners of the world. 

The organization provides advanced, cross-border e-Commerce delivery solutions and has a strong presence in all major trade lanes (USA, Asia, Europe, Saudi Arabia, etc.) Its clients include some of the most renowned and biggest eCommerce merchants out there. 

APG is focused, above all, on creating innovative tech and delivering world-class experiences to their clients. They hired Avenga, a seasoned software development vendor, to help them build a new, flexible, and robust logistics platform. 

Challenge

APG relied for a long time on a clunky and rigid core platform. As a result, their customer and carrier onboarding processes were extremely slow, and the platform didn’t give them enough technical capabilities to enhance and expand their existing services. 

Therefore, they needed a modern and flexible core system comprised of several synchronized modules to help APG provide their clients with an unparalleled delivery experience. 

Solution

To make the system live up to Client’s expectations, to ensure it is easy to use for both users and admins, qualified team of Avenga’s engineers included such features to it. 

Process

Discover 

A comprehensive audit revealed performance bottlenecks and automation gaps. User flows and data delays were mapped to spot inefficiencies. 

Insights paved the way for a transformation roadmap that balanced scalability and security. The analysis also highlighted opportunities to enhance delivery efficiency and enrich client and carrier experiences. 

Define 

Collaboration with APG set the stage for defining a solution focused on growth and simplicity. Clear targets emerged for streamlining key processes and aligning technical components. 

Architectural designs were refined to support global operations and boost delivery speed. The plan outlined a framework that harmonized efficiency with an exceptional user experience. 

Develop 

Modern technologies replaced legacy systems by transitioning to microservices and cloud-based solutions. Core components were reengineered to handle secure, high-speed data exchange. 

User interfaces were redesigned for intuitive navigation and accessibility. The development phase balanced technical rigor with an engaging, user-centered experience. 

Deliver 

Post-implementation, automated workflows and real-time tracking were seamlessly integrated. System rollout featured refined interfaces built for global operations. 

Continuous adjustments ensured the platform remained aligned with APG’s evolving needs. The final solution delivers enhanced delivery processes, robust scalability, and enduring security. 

Results

Avenga-APG partnership brought forward the following results: 

• an advanced, customer-centric eCommerce delivery platform used by some of the biggest digital merchants out there, including Amazon; 

• best-in-class, rich shipping management functionality; advanced features that provide end-to-end proactive visibility and parcel delivery control; 

• thanks to the smart use of the cutting-edge platform and APG’s global presence, the company has become one the of leading suppliers of cross-border, e-commerce delivery solutions in the world. 

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Beyond these achievements, the refreshed platform makes daily operations feel more natural and user-friendly. With real-time tracking and insightful reporting, manual tasks are minimized, leading to quicker, more dependable deliveries for everyone involved. This seamless upgrade not only raises customer satisfaction but also fosters a spirit of continuous innovation, allowing APG to remain agile and thrive in the ever-changing landscape of global eCommerce logistics.