VR Shopping Experience for ArtPlusHome

Introduction 

Dary Rees, an art and design fan and a founder of ArtPlusHome, had a global vision of bringing art and designer items from galleries and workshops to the homes of end consumers, thus enhancing people’s lives and helping them shop for works of art without leaving their homes.

Challenge 

Avenga proposed and implemented a virtual reality shopping technology within mobile and wearable applications to enhance the consumer journey through the art world. With a dedicated team of 4 developers, a UI/UX designer, and a QA engineer, professional business needs analysis, and full product management responsibility, Avenga built an ultimate ‘point & shoot’ solution’ for ArtPlusHome from scratch. With the application, users could take a picture of their home’s interior and fit a desired item onto the wall or a corner of their home, make required adjustments to fit the item and buy it via the application.

Solution 

Realistic 3D Rendering

High-fidelity models of artwork were rendered to maintain the integrity of textures and dimensions.

Dimensional Accuracy

Integrated computer vision algorithms allowed for precise measurement of space.

Process 

Discovery and Design

In this initial phase, we conducted comprehensive user research to understand the art buying journey and customer pain points. Working closely with ArtPlusHome stakeholders, we developed detailed wireframes and interactive prototypes of the VR shopping experience.

Our design team created an intuitive user interface that balanced technological innovation with ease of use, ensuring the application would appeal to both tech-savvy users and traditional art enthusiasts.

Development and Integration

During this critical phase, we built the core VR functionality using specialized rendering techniques to guarantee artwork was displayed with accurate colors, textures, and dimensions.

Our team integrated computer vision algorithms for spatial recognition and created the “point and place” feature. We also established secure connections with ArtPlusHome’s inventory management system.

Testing and Optimization

The final stage involved extensive real-world testing across various devices, lighting conditions, and interior spaces. We conducted multiple user testing sessions to gather feedback and refine the experience.

We conducted performance optimizations, and analytics tools were integrated to track user behavior and conversion metrics. After launch, we continued to monitor performance data to find opportunities for future enhancements.

Results 

The collaboration culminated in the successful launch of a dynamic mobile and wearable application for ArtPlusHome.

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After the cooperation, our client gained:

• Applications for Android and iOS platforms
• Ongoing partnership on application enhancement
• Ultimate ‘point & shoot’ solution able to help decorate homes with artworks, built within weeks.