JasperLabs: An Advertising Platform 

Introduction

JasperLabs technology became part of the DataXu programmatic marketing stack. DataXu has one of the most diverse integrated creative suites in the industry. Adding dynamic creativity to their product helps complete the story, enabling marketers to connect the dots and personalize creative messaging, making it more integral throughout a consumer’s journey. 

Challenge 

The product owner, Stefan Lucyshyn, wanted to make the software into a scalable and reliable SaaS platform to support thousands of ad units and billions of impressions. Avenga was asked to improve the platform while avoiding the time and cost of finding and hiring a multidisciplinary team.  

Solution

Process

Identifying the Challenge and Goals

The main challenge was clearly defined: we need to evolve JasperLabs into a scalable, reliable SaaS platform capable of serving billions of impressions across thousands of dynamic ad units. 

The product owner sought to achieve this without the time and resource burden of building a multidisciplinary in-house team. 

We were to enhance performance, support personalization, and integrate smoothly within the DataXu ecosystem. 

Engineering the Scalable Solution

During development, Avenga focused on transforming the underlying technology.  

First, we rebuilt the platform’s architecture to handle high traffic volumes while maintaining seamless performance.  

A core API was designed to allow flexible service integration and dynamic content delivery. 

We reengineered data storage systems for scalability and complemented them by adding a powerful analytics and reporting solution for real-time insights. 

Additionally, our team introduced automated quality assurance practices and continuous delivery pipelines to enhance deployment speed and system reliability. 

Realizing the Outcomes

Avenga brought the solution to life, enabling JasperLabs to operate as a fully scalable SaaS platform within the DataXu marketing stack.  

The platform now supports billions of impressions and dynamic ad units while offering personalized messaging across consumer journeys. 

Thanks to streamlined release management and QA automation, the client significantly reduced time-to-market for new features.  

Ultimately, the partnership eliminated the need for a full in-house team by leveraging Avenga’s agile engineering support. 

Results

Avenga successfully transformed JasperLabs into a scalable SaaS platform integrated into the DataXu ecosystem. We enabled personalization across billions of impressions and thousands of dynamic ad units. 

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Thanks to automated QA, streamlined release management and our guidance, our client achieved faster time-to-market for new features. JasperLabs also eliminated the need for hiring a full in-house team by leveraging Avenga’s flexible, high-performing engineers.