Dmexco Cologne – The Trade Fair for Digital Marketing and E-commerce

DMEXCO Cologne

DMEXCO in Cologne takes place every year in September. DMEXCO stands for “Digital Marketing Exposition & Conference”. With around 1,000 exhibitors, 550 speakers and over 40,000 visitors, it is one of the largest digital trade fairs worldwide.

DMEXCO 2020 date

The DMEXCO 2020 date: 23 & 24 September 2020. We will provide you with all the important information about the exhibition in good time.


These questions concerning DMEXCO 2020 and Covid-19 need to be clarified:

  • Will DMEXCO 2020 take place despite COVID-19?
  • If not: Will DMEXCO 2020 be cancelled or postponed?
  • Will visitor tickets remain valid or will there be refunds?
  • Is there a refund for exhibitors?

DMEXCO answers these questions about the trade fair and COVID-19 on its homepage. The decisive factor here is whether the measures to contain the corona virus will be maintained in September 2020.

DMEXCO 2019 – All facts at a glance

DMEXCO 2019 date

The DMEXCO 2019 date was 11 and 12 September 2019.

DMEXCO 2019 opening hours

The DMEXCO 2019 opening hours were different on the two days. A distinction was also made between opening hours for visitors and exhibitors:

DMEXCO 2019 Opening hours for visitors:
Wednesday, 09/11 ⟶ 9:00 until 18:30
Thursday, 09/12 ⟶ 9:00 until 17:30

DMEXCO 2019 Opening hours for exhibitors:
Wednesday, 09/11 ⟶ 7:30 until 19:30
Thursday, 09/12 ⟶ 7:30 until 18:30

DMEXCO 2019 tickets

The DMEXCO 2019 tickets varied in price between 29€ (for students) and 349€ (including the CVC event). All ticket levels and prices at a glance:

  • Student ticket for 29€ (with student card)
  • Young Leader ticket for 69€ (for agency employees up to 25 years)
  • Regular ticket for 179€ (for everyone)
  • Ticket for CVC Event & Exhibition & Conference for 349€

For DMEXCO 2019 Avenga organised a raffle. In previous years Avenga raffled tickets, in 2019 there were credits for the Avenga product to win.

DMEXCO 2019 floor plan

In 2019, the fair was again held in halls 4 to 9 and in the CongressCentrum Nord of the Cologne Exhibition Centre. Some of the halls were divided into individual areas, such as Halls 4 and 5.

Download the current DMEXCO flor plan for 2019 as JPG or PDF

DMEXCO 2019 exhibitors

Around 1,000 exhibitors participated in the 2019 year – too many to list them all individually. A few highlights of the DMEXCO 2019 exhibitor list:

  • Spotify (Hall 6.1, Stand C029-D028)
  • Google (Hall 6.1, Stand B011-C018)
  • LinkedIN (Hall 6.1, Stand B049-C048)
  • Facebook (Hall 6.1, Stand A041-B040)
  • Adobe (Hall 6.1, Stand A011-B016)
  • RTL Group (Hall 8.1, Stand B021-C028)
  • Sevenone Media (Hall 8.1, Stand D029-E028)
  • Twitch (Hall 8.1, Stand E010)
  • Payback (Hall 8.1, Stand E030)

The complete list of all DMEXCO 2019 exhibitors with search function is available on the DMEXCO website.

DMEXCO 2019 program

More than just a fair: The conference has always been an integral and successful part of the DMEXCO program. These top-class speakers were expected in the DMEXCO 2019 program:

  • Anja Hendel (Porsche Digital Lab)
  • Harley Finkelstein (Shopify)
  • Walter Dave King (Asana)
  • Kai Diekmann (Axel Springer, Uber)
  • Sabina Jeschke (Deutsche Bahn)
  • Frederike Probert (Mission Female)
  • Daniel Rieber (MMA Germany)
  • Stephan Dörner (t3n)
  • Rasmus Giese (United Internet Media)
  • Torsten Ahlers (Otto Group Media)
  • Cal Henderson (Slack)

For the first time in the DMEXCO 2019 program, there was also a corporate venture capital event with a limited number of visitors and a clear focus on start-up investments by large companies. The complete program can be found on the DMEXCO website.

DMEXCO 2019 party

The legendary DMEXCO party took place as usual on the evening of the first day of the fair. Here exhibitors and visitors came together for a Kölsch beer. The details of the DMEXCO 2019 Party:

  • The party took place on 09/11 from 20:30 in the location “Rheinterrassen” directly at the Kölnmesse
  • Party tickets cost 119€

DMEXCO Cologne – The German digital trade fair

DMEXCO (Digital Marketing Exposition & Conference) is one of the world’s largest trade fairs for digital marketing, e-commerce and technology. Since 2009, it has been held annually in September at the Cologne Exhibition Centre.

Its predecessor was the OMD (online-marketing-duesseldorf), which was also held annually from 2000 to 2008. The congress fair was held in Düsseldorf before it moved to Cologne and got its new name.

Connected to the trade fair is a conference at which top speakers from the respective digital branches of marketing and e-commerce give groundbreaking keynote speeches that set trends for the future.

The high relevance of DMEXCO is reflected in its size. For example, over 1,000 exhibitors and 550 speakers have announced their participation in 2019, who will use a large part of the exhibition grounds. The exhibition management expects more than 40,000 visitors.

DMEXCO is a digital trade fair

DMEXCO is the leading digital trade fair in Germany and has a high significance for the international market. Agencies and digital service providers present their services and products here. The topics include:

  • Digitalization
  • Digital Transformation
  • User Experience
  • SaaS Platforms
  • Digital Technology
  • Agile Software Development
  • Agencies and Service Providers

The Digital Fair is therefore of great interest not only for marketing experts and shop operators, but also for representatives of all industries who want to transform their business digitally.

DMEXCO is a marketing trade fair

As the leading marketing trade fair, DMEXCO specializes in online marketing and all areas of digital advertising. It has taken over this subject area from its predecessor OMD. This also includes:

  • Online Marketing
  • Content Marketing
  • Social Media Marketing
  • Tracking and Analytics
  • Marketing Automation
  • SEO

More than a marketing fair: Exciting presentations on these topics are regularly held at the conference, where new trends and developments are presented.

DMEXCO is an e-commerce trade fair

DMEXCO is also an e-commerce fair. The second major theme area was added after the move from Düsseldorf to Cologne and now forms an important pillar of the trade fair. With these topics:

  • Shop systems
  • Conversion Rate Optimization
  • Legal issues
  • Shipping and Logistics
  • Affiliate
  • Payment

For shop operators, this e-commerce trade fair has therefore become a must-attend event in the trade fair calendar. Nowhere else can so many manufacturers and industry leaders be directly addressed.

DMEXCO arrival / directions

Kölnmesse offers more than 14,000 parking spaces in the immediate vicinity of the exhibition centre. Green signs already show the way on the Cologne motorway ring road. After leaving the motorway, the parking guidance system will help you further.

You can expect to find very full parking spaces at Kölnmesse. Those who can, therefore, travel to the fair by public transport. The Köln-Deutz railway station is right next to the exhibition grounds, and the Cologne (underground) railway lines 1, 3, 4 and 9 also have stops within walking distance.

More information on parking and how to get there is available on the Cologne Trade Fair website and under the travel info of the fair.


The DMEXCO logo is offered by the trade fair free of charge and under certain conditions. You can choose between colored and black and white logos and between black and white lettering.

The prerequisite for using the logo is that you and your company or product must be present at the trade fair. In addition, the logo should be integrated harmoniously with the background of the website or graphic.

In addition to the DMEXCO logo, the press area of the website also contains further images and impressions of the trade fair that can be used for advertising purposes on your own company or product website.

DMEXCO recap

Avenga (formerly Sevenval) has regularly provided a stand at the fair since 2016. In our DMEXCO review, we analyse the range of products and services and the trends of the respective trade fair years from our perspective.

DMEXCO 2019 recap

DMEXCO 2019 date: 11 & 12 September 2019.

Miriam Birkett, Head of Marketing DACH: With its motto “Trust in You”, DMEXCO 2019 clearly focused on the user, which is the right direction for digital marketing and the future development of the industry! With the ongoing data scandals, trust will have to be the new currency leading to the customer.

I am sure that not only diversity and environmental protection but also data protection will be a major part of corporate social responsibility in the future. Besides the usual good exhibitors, the speakers convinced with their presentations. Even if the exhibition halls appeared somewhat airier than in previous years, the quality was good throughout.

With the broad range of products and services, the cross-industry focus and the exciting insights from the keynotes, a visit to DMEXCO 2019 was indispensable for digital marketers. I am already looking forward to next year!

DMEXCO 2018 recap

DMEXCO 2018 date: 12 & 13 September 2018.

Our topic was a perfect fit for DMEXCO 2018: The most important success factor in digital transformation is a consistent focus on the needs of customers. After all, in the digital world, user experience determines the success or failure of brands.

“The success of digital business models on the Internet is based on a good front end, i.e. a good website, an app that can be operated intuitively or an online shop that loads particularly fast,” says Avenga CEO Jan Webering in our DMEXCO 2018 review (German language):

DMEXCO 2017 recap

DMEXCO 2017 date: 13 & 14 September 2017.

At DMEXCO 2017, our team brought the four pillars on which Avenga (formerly Sevenval) is based: strategy, creativity, testing and technology. These were our keywords in Hall 7, and the visitors to the Avenga stand could read them at the height of four metres. In the midst of digital agencies, e-commerce platforms and performance marketing service providers, our experts spoke about the opportunities of digitalization and the importance of fast frontends in the gigabit age.

After two days at the fair and countless discussions, the summary was positive: “We combine the creativity and innovation of a digital agency with the precision and pragmatism of an experienced technology service provider. With our fast-track approach to digital transformation and with our e-commerce themes, we perfectly complemented the offerings of the stand neighbours,” was the positive conclusion of Avenga CEO Jan Webering.

The fair was also a success for the organizers: 1,100 exhibitors and 40,700 trade visitors gathered at DMEXCO 2017, as well as many newcomers and start-ups from all over the world. Right in the middle of it all, the Avenga team distributed 2,000 portions of frozen yoghurt, countless cups of coffee – and presented our two central themes to the guests.

DMEXCO 2016 recap

DMEXCO 2016 date: 15 & 16 September 2016.

Avenga’s unique selling point at DMEXCO 2016 was our offer for fast digital transformation – the Fast Track. The DMEXCO 2016 exhibitors also mostly came from the online advertising and e-commerce sectors.

A big thank you to our guests! We had a great time with you and look forward to further discussions. We were very pleased with the large crowd and emphasized the importance of our focus on the frontend.

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