Why our UX team develops bad user journeys sometimes

Lightpainting of UX Offsite title

After three years of COVID restrictions, the time had finally come again: Our “Strategy & UX” team met in person for an offsite in Marienwerder near Berlin. Of course, we have seen each other during COVID, but mostly virtually, leaving not enough spontaneity for informal, personal conversations. Besides, the team has grown by some members in the last years, who had never seen the rest “in real life”. So it was high time for a meeting!

In the late afternoon we went to an old hunting lodge, which had also been a school hostel, and is now an event location. There, we could also use the garden, the fireplace with grill and various leisure facilities.

Collage of Location PhotosWhile we looked after our various customer projects in the mornings, we used the afternoons for workshops. In order to clear our heads of ingrained thought patterns, we devoted ourselves to a fictitious task: to develop the ugliest and most user-unfriendly search for a fictitious travel provider. It wasn’t easy to throw our usually high quality standards for perfectly designed user journeys overboard and just go for it! Here are some impressions into the worst user journeys we could imagine. From 30-step filtering to terrible color contrasts, unruly toggles, and the ugliest fonts in the world, there was a lot on offer! The user navigation was chaotic, the texts barely readable – just the way we don’t usually do it.

Screenshot of Bad UX Design

After we recovered from this sight, we went into the second round. This time, we wanted to develop good, convincing solutions. The learnings from the first round helped us a lot. Can you see the difference?

Screenshot of Good UX Design

We were able to experience a special highlight after the work was done: A light painting workshop by our colleague Frank. As a passionate photographer and expert in light painting, he showed us how we could draw impressive pictures with light using long exposure and self-built equipment. A great memory of this offsite!

Collage of Lightpainting Photos

Collage of Mixed Photos from Offsite

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